Data Media Planning Strategist

Summary

Join Instacart as an Off-Platform Data Media Planning Strategist and play a key role in shaping our media planning strategies. You will collaborate with sales teams, agencies, and platform partners to develop data-driven media plans and solutions. This role requires strong data analysis skills, experience in media planning and buying, and excellent communication abilities. You will build relationships with key clients and internal teams, presenting compelling data stories and driving data activation. The position offers flexibility with remote work options and a competitive compensation and benefits package, including equity grants.

Requirements

• 2-3 years of relevant data planning, media planning, buying, and activation experience in Agency or platform space
• Driven data and measurement and activation, buying and planning experience
• Knowledge of data configurations, taxonomies and audience building
• Solid presenter, story teller
• Internal and external client relationship builder
• Understanding of the first party transaction data landscape
• Comfortable selling new/novel/untested customer engagement tools
• Commercial/financial and data based thinker
• Understanding of CPG industry
• Ability to stay calm in dynamic, rapidly-changing environments
• Must be open to travel

Responsibilities

• Deliver data-based media plans to Brand, Platform and Agency clients
• Partner and coordinate with cross-functional Instacart sales teams to develop and deliver media plans which are data and measurement based
• Work with internal Product Marketing, Product and Strategy teams to build Instacart data and measurement “stories” for brands, agencies and platform partners
• Build demand-based relationships with Programmatic Data Activation teams at the Holding Company and Brand level at Agency Holding companies like Publicis, Omnicom, and Group M
• Build demand-based relationships with Instacart platform partners such as Roku, TTD, LiveRamp, Magnite and Xandr
• Partner and coordinate with Instacart sales teams to develop media plan proposals for brands that drive data activation
• Gather useful information from customer and competitor data
• Subject matter expert on Instacart data, presentations to prospective brand, platform and agency clients
• Consult, inform and help implement processes and policies to support media planning initiative
• Where necessary, help launch media planning products, drive go to market strategy

Preferred Qualifications

Bachelor's degree

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants
• CA, NY, CT, NJ $149,000 — $165,000 USD
• WA $142,000 — $158,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $137,000 — $152,000 USD
• All other states $123,000 — $137,000 USD