Data Media Planning Strategist

Summary

Join Instacart as an Off-Platform Data Media Planning Strategist and work with sales teams, agencies, and partners to create data-driven media plans. You will develop and deliver media plans based on Instacart's data and measurement solutions, collaborating with internal teams to build compelling data stories for clients. This role involves building relationships with key players in the industry, gathering customer and competitor data, and presenting to prospective clients. You will also contribute to the launch of new media planning products and support related go-to-market strategies. The position requires strong data analysis, presentation, and client relationship skills. Instacart offers competitive compensation and benefits, including a remote work option and equity grants.

Requirements

• 2-3 years of relevant data planning, media planning, buying, and activation experience in Agency or platform space
• Driven data and measurement and activation, buying and planning experience
• Knowledge of data configurations, taxonomies and audience building
• Solid presenter, story teller
• Internal and external client relationship builder
• Understanding of the first party transaction data landscape
• Comfortable selling new/novel/untested customer engagement tools
• Commercial/financial and data based thinker
• Understanding of CPG industry
• Ability to stay calm in dynamic, rapidly-changing environments
• Must be open to travel

Responsibilities

• Deliver data-based media plans to Brand, Platform and Agency clients
• Partner and coordinate with cross-functional Instacart sales teams to develop and deliver media plans which are data and measurement based
• Work with internal Product Marketing, Product and Strategy teams to build Instacart data and measurement “stories” for brands, agencies and platform partners
• Build demand-based relationships with Programmatic Data Activation teams at the Holding Company and Brand level at Agency Holding companies like Publicis, Omnicom, and Group M
• Build demand-based relationships with Instacart platform partners such as Roku, TTD, LiveRamp, Magnite and Xandr
• Partner and coordinate with Instacart sales teams to develop media plan proposals for brands that drive data activation
• Gather useful information from customer and competitor data
• Subject matter expert on Instacart data, presentations to prospective brand, platform and agency clients
• Consult, inform and help implement processes and policies to support media planning initiative
• Where necessary, help launch media planning products, drive go to market strategy

Preferred Qualifications

Bachelor's degree

Benefits

• Highly market-competitive compensation and benefits
• Remote work
• New hire equity grant
• Annual refresh grants
• $126,000 — $140,000 CAD