Demand Creation Campaigns Senior Manager

Summary

Join Twilio as a Demand Creation Campaigns Senior Marketing Manager and spearhead demand creation and acceleration for Twilio's CPaaS portfolio. You will drive marketing strategies to build a robust pipeline and contribute directly to revenue goals. Collaborate with Product Marketing, Sales, Sub-Regional Field Marketing, and Digital Marketing teams to leverage global and regional GTM programs and campaigns. Focus on driving the marketing demand creation strategy for Twilio CPaaS, contributing to ambitious growth targets across APJ. Act as a crucial point of connection between product strategy and marketing/sales organizations. Execute, manage, and track various demand generation programs, including digital campaigns, webinars, and content syndication.

Requirements

• At least 4 - 8 years of experience in B2B demand generation and/or growth marketing focused on pipeline generation
• Proven success in designing, executing, and optimising demand generation campaigns/programs and tactics that drive qualified leads and accelerate early-stage opportunities, specifically within the SaaS technology sector
• Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on pipeline and revenue generation goals and strategies
• Experience developing and executing targeted or/Account Based Motion digital marketing campaigns, webinars, content syndication, and other lead-generation activities. Experience working closely with Sales Development Representative (SDR) or Business Development Representative (BDR) teams and understanding how to provide them with effective leads and supporting materials
• Strong analytical skills with the ability to analyse and interpret key demand generation metrics (e.g., lead volume, conversion rates, cost per lead) and adjust strategies accordingly
• Demonstrated ability to successfully implement new demand-generation initiatives and projects from conception to completion
• Proficient with marketing automation platforms (e.g., Marketo, HubSpot, measurement dashboard (e.g Tableau and Looker) and CRM tools (e.g., Salesforce) for campaign execution and lead management
• Ability to work effectively across internal and external teams in a decentralised work environment
• Willingness to travel as needed to support demand generation activities
• Business-level fluency in English is essential for effective communication within the team

Responsibilities

• Develop and manage targeted demand generation and lead acceleration programs specifically for our Twilio CPaaS, including but not limited to digital marketing campaigns, webinars, content syndication, and potential technology partner marketing initiatives focused on new customer acquisition and outbound prospecting campaigns
• Collaborate cross-functionally with the Sub-Regional Field Marketing colleagues and the central Digital Marketing team to ensure our go-to-market strategy and messaging for the Twilio CPaaS are effectively translated into regional and local demand generation activities
• Based on data and insights, prioritise the target audience and segment needs to identify effective demand generation tactics and optimise current plans. Understand the Twilio CPaaS value proposition and align marketing campaigns, content, and activities to resonate with potential new customers
• Contribute to the development and execution of the APJ growth marketing plan for Twilio CPaaS, providing input into regional and global roadmaps for relevant marketing technologies and digital localisation efforts. Always represent the needs of potential new customers in the APJ region
• Optimise Twilio CPaaS APJ demand generation activities, including but not limited to lead nurture programs for new prospects, paid media campaigns focused on acquisition, digital events, potential account-based marketing initiatives targeting new logos, and outbound prospecting campaigns
• Identify opportunities to improve demand generation effectiveness through enhanced targeting strategies and streamlined processes for acquiring new leads for named accounts, greenfield and self-serve for the Twilio CPaaS
• Work closely with the subregional field marketing, regional PR, and product marketing teams to ensure we generate the right volume and quality of leads for the Twilio CPaaS
• Collaborate with the Marketing Operations team to leverage our marketing automation and CRM tools for effective lead management and campaign execution for Twilio CPaaS demand generation efforts
• Work closely with internal stakeholders, content providers, and 3rd party vendors to execute and monitor the performance of demand generation programs for Twilio CPaaS
• Analyse the campaign, program, and tactic performance of demand generation activities for Twilio CPaaS and establish a regular reporting and communications cadence with key stakeholders on APJ-focused demand generation efforts
• Serve as a marketing point of contact regarding regional demand generation for Twilio CPaaS, gathering feedback from the field to inform marketing strategies and improve lead quality

Preferred Qualifications

Familiarity with Twilio CPaaS or similar communication platform technologies is a significant plus

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program