Demand Generation

Summary

Join InfluxData, a remote-first company, as a Demand Generation Contractor for a 3-month engagement. You will focus on brand awareness and digital marketing campaigns targeting developers and the enterprise market. Responsibilities include creating and optimizing brand awareness campaigns, designing and implementing multi-channel campaigns, developing digital advertising strategies, and collaborating with various teams. You will monitor campaign performance, provide regular reporting, and support trade show and virtual event promotion. The ideal candidate has 3+ years of experience in digital marketing and demand generation, preferably in B2B SaaS or developer-focused companies. This is a full-time (40 hours per week) contract position.

Requirements

• 3+ years of experience in digital marketing and demand generation, preferably in B2B SaaS or developer-focused companies
• Proven track record of managing and optimizing advertising campaigns across Google Ads, Bing Ads, LinkedIn, Reddit, and other digital platforms
• Experience with campaign analytics, performance tracking, and ROI optimization
• Experience with marketing automation platforms (Marketo must) and CRM systems (Salesforce preferred)
• Demonstrated ability to work independently and deliver results in a fast-paced, remote environment
• A highly motivated, self-starter attitude, who thrives wearing multiple hats in a fast-paced organization
• Excellent communication and project management skills with ruthless attention to detail

Responsibilities

• Create and optimize brand awareness campaigns targeting developers and enterprise decision-makers interested in time-series solutions
• Design and implement short-term, high-impact multi-channel campaigns to boost brand awareness and generate qualified leads
• Develop and execute comprehensive digital advertising strategies across Google Ads, Bing Ads, LinkedIn, Reddit, and other relevant platforms
• Partner with Marketing and Content teams to align top-of-funnel activities with broader marketing objectives
• Develop and support ABM plays by partnering with marketing, content, and sales
• Collaborate with SDR teams to educate them on campaign messaging and follow-up strategies
• Monitor campaign performance and provide regular reporting on brand awareness metrics, lead quality, and ROI
• Support trade show and virtual event promotion through digital channels
• Develop and execute content promotion strategies to amplify brand messaging

Preferred Qualifications

• Experience in the open source, database, developer tools, or IT infrastructure industry
• Knowledge of time-series data, IoT, or analytics markets

Benefits

• Medical/dental/vision insurance with 100% coverage for employees and dependents
• Company contribution to your FSA
• Flexible Time Off - take the time you need
• Life Insurance, short and long term disability insurance
• 401(k)
• Wellness programs
• Annual professional development budget
• Financial planning and legal advice