Demand Generation Product Manager

Summary

Join TakeUp, LLC, a company revolutionizing hospitality revenue optimization using AI and machine learning, as their first Product Manager focused on expanding beyond pricing. You will translate customer needs into real-world experiments, develop and launch solutions, and guide successful projects to full-fledged products. This role offers the opportunity to shape a strategic company initiative from its inception, working with a profitable company where new ideas quickly move to market testing. You will lead discovery, prioritize key initiatives, design experiments, define success metrics, and iterate based on real usage and revenue impact. The position requires a balance of scrappiness and quality, and you will evangelize learnings across the company. This is a remote or hybrid role with potential travel.

Requirements

• 7+ years of product management in B2B SaaS, including leading at least one zero-to-one or v1 launch
• Proven track record running rapid experiments to test demand and inform build/no-build decisions
• Experience with revenue-generation or marketing-adjacent products (hospitality or small-business tech a plus)
• Skilled at user research, hypothesis-driven development, and data-informed prioritization, without needing a big-company analytics stack
• Clear, concise communicator who can rally cross-functional teams and external stakeholders around a scrappy plan
• Start-up mindset: bias for action, comfort with ambiguity, and willingness to wear multiple hats

Responsibilities

• Lead discovery through conversations with innkeepers - extract insights, frame problems, and validate hypotheses quickly
• Be the voice of the customer and the market opportunity - marrying insight with intuition to prioritize what matters most
• Own a 0→1 initiative with executive visibility, directly shaping one of the most strategic bets for the company
• Design lean experiments including landing pages, concierge pilots, no-code hacks, and launch them to gauge demand before heavy build cycles
• Translate early traction into a clear product vision and phased roadmap, collaborating closely with design, engineering, and go-to-market
• Define success metrics, set up lightweight tracking, and iterate based on real usage and revenue impact
• Balance scrappiness and quality: know when to push an MVP live and when to invest in polish and scalability
• Evangelize learnings and customer perspectives across the company, shaping strategy as we grow the platform

Preferred Qualifications

Exposure to AI/ML-enabled products or hospitality integrations

Benefits

• Competitive salary
• Incentive program
• Pension
• Comprehensive benefits package