Demand Generation Expert

Summary

Join Praetorian, a cybersecurity firm focused on breach prevention, as a Demand Generation Expert. You will develop and execute marketing campaigns to drive demand and generate leads for cybersecurity solutions. This role is crucial in furthering Praetorian's mission of proactive cybersecurity. You will contribute to lead generation, pipeline growth, and brand awareness. The position requires experience in demand generation, B2B marketing, and digital marketing platforms. Praetorian offers competitive salary, equity, learning opportunities, and comprehensive benefits.

Requirements

• 3+ years of experience in demand generation or similar role
• Prior experience in B2B marketing strategy and tactics
• Strong knowledge of popular digital marketing platforms and tools
• Knowledge about both inbound and outbound marketing
• Build and present marketing dashboards and reports that effectively communicate performance and ROI to executives
• A bachelors degree in Marketing, Business Administration, or a related field or equivalent experience

Responsibilities

• Drive measurable increases in qualified lead generation and pipeline growth of ICP (Ideal Customer Profile) prospects by developing and executing strategic multi-channel marketing campaigns
• Enhance customer acquisition and revenue growth by optimizing campaign performance, actioning buyer intent signals, and tailoring marketing activity based on real-time data and analytics to drive measurable improvements in ROI
• Strengthen brand awareness and market positioning by creating compelling marketing materials that resonate with our target audience and communicate the unique value of our cybersecurity solutions
• Design, execute, and quantify lead generation strategies with a focus on minimization of CAC while maximizing qualified volume

Preferred Qualifications

• Prior experience cybersecurity or tech industry a major plus
• Experience with Enterprise Account-Based Marketing (ABM) strategies focused on high-value, complex buying groups
• Experience with campaign strategies relating to Content Marketing, Paid Advertising, Social Media, and Events
• Comfortable using statistics to analyze marketing performance, run A/B tests, and make data-driven decisions
• Familiarity with up and coming platforms and technologies being revolutionized by AI
• Experience using with our existing Martech stack including 6sense, Apollo, Clay, Google Analytics, Google Tag Manager, HubSpot, Salesforce.com, SEMrush, Vector, Warmly
• Experience with advertising channels such as Google Adwords, LinkedIn, Youtube, Reddit, X, and so on
• Innovative and creative thinker who is always looking for new ways to drive demand
• Proactive and self-motivated with a strong desire to succeed
• Ability to maintain high levels of output and work ethic
• Strong analytical skills with the ability to make data-driven decisions
• Excellent attention to detail and ability to manage multiple projects simultaneously
• Strong interpersonal skills with the ability to build relationships across all levels of the organization

Benefits

• Competitive salary
• Equity Incentive Plan, offering ownership stakes in the company
• Continuous learning opportunities through our internal Learning & Development (L&D) program
• Comprehensive health and dental insurance coverage
• Immediate 401(k) matching
• Paid maternity and paternity leave