Demand Generation Specialist

Summary

Join AlphaSense's Marketing team as a Demand Generation Specialist, focusing on the Financial Services vertical. You will collaborate with marketing and sales to create and execute multi-channel campaigns that boost demand, accelerate pipeline growth, and increase brand awareness among key audiences. This individual contributor role reports to the Senior Manager, Demand Generation and demands a proactive, collaborative, and adaptable individual experienced in B2B demand generation within SaaS or FinTech. The ideal candidate possesses a deep understanding of financial services and proven success in executing campaigns using Marketo and other marketing tools. Compensation is competitive, and AlphaSense offers a generous benefits package. AlphaSense is an equal opportunity employer committed to fostering a supportive and inclusive work environment.

Requirements

• 3-5 years of B2B demand generation experience—ideally in SaaS or FinTech—with a focus on vertical marketing
• Direct experience marketing to financial services audiences (e.g., asset management, hedge funds, investment banking, or private equity) with an understanding of industry terminology and workflows
• Deep experience building and executing campaigns in Marketo —you’re confident building a smart list without handholding
• Working knowledge of Asana or a comparable project management tool—you are organized, proactive, and strictly process-oriented
• Adept knowledge of core demand gen channels—email, chat, paid social, display, webinars, website, and digital content—and how they work together in an integrated campaign

Responsibilities

• Support the Sr. Demand Generation leader to build and execute quarterly and annual campaign strategies focused on financial services segments
• Execute campaigns across email, paid media, digital, chat, webinars, events, and website
• Marketo —list segmentation, email builds, testing, and reporting
• Contribute and collaborate with content, product marketing, and channel teams to develop tailored content (eBooks, webinars, case studies, display ads, etc.) mapped to the buyer journey
• Work in Asana to manage and track campaign tasks, timelines, creative requests, and collaborate across teams
• Record campaign performance and share learnings and recommendations to improve results and scale what works

Benefits

You may also be offered equity, and a generous benefits program