Marketing Manager, Demand Generation

Summary

Join HubSpot as a Marketing Manager, Demand Gen in Singapore and enjoy flexible work options (full-time in office, hybrid, or fully remote). You will drive revenue growth in the SMB segment across APAC, designing and launching database marketing campaigns to attract new business and unlock cross-sell/up-sell opportunities. Responsibilities include managing a robust campaign calendar, overseeing end-to-end campaign management, developing prospect event playbooks, becoming an SMB segment expert, leveraging AI for campaign ideation and analysis, and collaborating with stakeholders. You will need to be highly analytical, possess excellent project management and stakeholder management skills, and be a sales advocate. The role offers a competitive benefits package including work-from-home options, world-class training, an education allowance, health insurance allowance, and various other perks.

Requirements

• You have 3+ years’ marketing experience, preferably in a field-facing role
• You’re extremely analytical, leveraging data to inform all your campaigns
• Excellent project management skills
• Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
• You're a sales advocate! You have proven experience in building strong relationships with sales teams and driving sales adoption of campaigns and programs to drive pipeline
• Ability to work collaboratively in a cross-functional team environment
• Solid business acumen, with marketing or sales experience or enablement experience, is a must
• Are an excellent communicator, writer, and storyteller in English, bonus if you’re fluent in an Asian language

Responsibilities

• Manage a robust calendar of frequent and highly targeted campaigns and events to drive consistent pipeline for the SMB Sales teams in APAC
• Responsible for the end-to-end campaign management; from campaign ideation, content, design and execution, measurement and optimisation
• Develop the playbook for in-office prospect events that support deeper connection and in-person experiences with prospects for the Sales team in Asia
• Become an expert for our SMB segment, identifying their needs and buying behaviour and aligning campaigns to surface high intent buyers
• Use AI to ideate, create content and analyse data
• Developing strong relationships with key stakeholders across Regional Marketing, Central Marketing and Sales to ensure alignment, sales adoption and results
• Feel comfortable working in a high paced environment, producing multiple campaigns per month
• Staying up-to-date with industry trends, competitors, and best practices in marketing to continuously improve strategies and gain a competitive edge

Preferred Qualifications

A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement is a plus

Benefits

• Work From Home options available. You choose Remote, Office or Flex!
• World Class New Hire Training
• Employee Stock Purchase Plan
• An education allowance up to USD$5,000 per annum
• Private health insurance allowance
• Free ebooks library
• Annual fitness reimbursement
• Five-year sabbatical - Paid 4 week sabbatical leave!
• Primary Caregiver Leave of 16 weeks and Secondary Caregiver Leave for 6 weeks