Demand Generation Manager

Summary

Join Cloudbeds, a leading hospitality technology company, as a Paid Marketing Manager and play a key role in driving global, multi-channel acquisition programs. You will plan, launch, and optimize paid media campaigns across various platforms, focusing on high-value accounts with tailored, data-informed approaches. This role requires strong experience in B2B SaaS performance marketing and managing budgets across multiple channels. You will collaborate with internal and external teams to ensure alignment with revenue goals and experiment with innovative demand generation tactics. The position is remote but requires alignment with time zones across the Americas, Europe, and Asia. Success in this role demands a data-driven mindset and a passion for testing new strategies.

Requirements

• Minimum 5 years of hands-on experience managing paid media campaigns in a B2B SaaS environment
• Strong track record managing budgets and performance across Google Search and LinkedIn Ads
• Familiarity with channels like Meta Ads, Capterra, Hotel Tech Report, or niche comparison platforms
• Intermediate to advanced experience with Salesforce CRM and Account Engagement (Pardot)
• Proficient in Google Tag Manager and GA4 for campaign tracking and web analytics
• Strong command of Excel/Google Sheets for data analysis and performance reporting
• Working knowledge of Looker Studio, Tableau, Sigma or similar BI tools (basic level acceptable)
• Excellent communication and collaboration skills, especially in cross-functional environments
• Fluent in English (Spanish is a plus, but not required)
• Creative, analytical mindset with a passion for testing new demand strategies beyond traditional campaign tactics

Responsibilities

• Plan, launch, and optimize global paid media campaigns across Google Search, LinkedIn Ads, Meta, and review platforms like Capterra and Hotel Tech Report
• Build and execute ABM-style campaigns using target account lists from Salesforce to reach key accounts
• Own budget pacing and performance across channels with focus on efficient pipeline generation
• Manage and collaborate with external consultants and agency partners across global regions to support and scale demand generation initiatives, ensuring alignment with strategy, budget, and performance KPIs
• Collaborate closely with regional sales leaders to deliver insights and align paid media strategy with revenue goals
• Partner weekly with the Content, SEO, and CRO teams to support organic traffic growth and conversion optimization across the website
• Experiment with non-traditional demand generation tactics, including LinkedIn thought leadership, Slack communities, influencer marketing tests, and new emerging channels
• Implement and maintain accurate tracking via Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• Work cross-functionally to improve lead routing and conversion, ideally with tools like Chili Piper, Qualified, or LeanData

Preferred Qualifications

• Bonus: experience with lead routing tools like Chili Piper, Qualified, or LeanData
• Experience with Zapier for creating and managing workflows and automations across platforms is a plus

Benefits

• Remote First, Remote Always
• PTO in accordance with local labor requirements
• 2 corporate apartment accommodations for team member use for free (San Diego & São Paulo)
• Full Paid Parental Leave
• Home office stipend based on country of residency
• Professional development courses in Cloudbeds University
• Access provided to professional Therapy and Coaching
• Access to professional development, including manager training, upskilling and knowledge transfer