Demand Generation Manager

Summary

Join Pythian as a Demand Generation Manager and play a pivotal role in designing, building, and optimizing strategies to generate high-quality leads and drive revenue growth. This primarily remote position reports to the SVP, Marketing and involves collaborating with various teams to execute measurable demand generation programs. You will develop and implement comprehensive strategies across multiple channels, analyze campaign performance, and optimize lead nurturing workflows. The role requires expertise in marketing automation platforms, CRM tools, and ABM strategies. Pythian offers a competitive compensation package, flexible remote work options, professional development opportunities, and a focus on employee well-being.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in demand generation, digital marketing, or growth marketing, preferably in a B2B environment
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce) and ABM tools (6Sense) is a must
• You can do demand generation in your sleep and have a strong understanding of inbound and outbound marketing principles, lead generation funnels, and pipeline management
• Exceptional analytical skills with the ability to interpret complex data and translate it into actionable insights
• Proven ability to manage budgets, timelines, and multiple projects simultaneously
• Excellent communication and collaboration skills
• Experience working with sales and business development teams to ensure there is strong marketing/sales/alliances alignment

Responsibilities

• Develop and execute comprehensive demand generation strategies to achieve pipeline and revenue targets across multiple channels, including digital advertising, email marketing, content syndication, webinars, and events
• Plan, launch, and manage multi-channel campaigns, including ABM (Account-Based Marketing), inbound, and outbound strategies
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, CRM (e.g., Salesforce), and marketing automation platforms (e.g., HubSpot, Marketo)
• Design and optimize lead nurturing workflows, scoring models, and segmentation to improve MQL (Marketing-Qualified Lead) conversion rates
• Partner with sales, content, product marketing, and other stakeholders to align messaging, goals, and resources for maximum impact
• Continuously test and refine campaign elements (e.g., ad copy, CTAs, landing pages) to enhance ROI and achieve growth objectives
• Oversee demand generation budgets, ensuring efficient allocation of resources to maximize ROI
• Leverage marketing technologies and tools to automate processes, track performance, and drive insights for decision-making
• Generate the sales pipeline through multi-channel demand generation campaigns including building an ongoing digital strategy, planning and designing supporting content, and working with the MarTech manager to build out campaigns in a marketing automation platform
• Plan, launch, and manage multi-channel campaigns, including ABM (Account-Based Marketing), inbound, and outbound strategies
• Develop action plans to improve and refine demand gen programs through monthly reports, testing, refinement and best practices
• Work collaboratively with Business Development and Partner Marketing to leverage partner funding to drive lead generation and measure and communicate program results, with a strong understanding of the lead funnel and lead acquisition, and conversion metrics
• Work collaboratively with the Marketing Development Team to optimize lead management, nurture and qualification processes
• Design and optimize lead nurturing workflows, scoring models, and segmentation to improve conversion rates
• Recommend, develop and lead the execution of a digital marketing strategy in line with business growth and customer acquisition objectives (directly or in collaboration with an agency)
• Serve as the point of contact for external vendors and agencies hired for digital marketing strategies, programs or projects
• Meticulously report on metrics with an eye to always refining approaches to maximize successful results
• Collaborate with Marketing Managers to create and execute digital marketing programs in line with overarching marketing programs, campaigns and content to drive a higher level of mindshare and resulting marketing qualified leads
• Develop the appropriate strategy to improve digital ads and organic search ranking for keywords and phrases that will drive our online presence towards a stronger lead generation source
• Be connected with the community, media, and social channels that can extend the brand reach
• Expert in reporting on demand generation, digital attribution, and sales enablement
• Comfortable reporting on a monthly, quarterly, and yearly basis; the overall impact marketing is having on the organization as a whole
• Passionate about marketing data and understanding how to ensure clean, management data lives both in the CRM and Marketing automation systems

Preferred Qualifications

• Experience with ABM strategies and tools (e.g., Demandbase, 6sense) is a plus
• You wrote the book in digital marketing strategies and best practices

Benefits

• Competitive total rewards package
• Flexibly work remotely from your home, there’s no daily travel requirement to an office!
• Collaborate with some of the best and brightest in the industry!
• Hone your skills or learn new ones with our substantial training allowance; participate in professional development days, attend training, become certified, whatever you like!
• We give you all the equipment you need to work from home including a laptop with your choice of OS, and an annual budget to personalize your work environment!
• You will have an annual wellness budget to make yourself a priority (use it on gym memberships, massages, fitness and more)
• You will receive a generous amount of paid vacation and sick days, as well as a day off to volunteer for your favorite charity