Demand Generation Manager

Summary

Join CARTO, a leading cloud-native location intelligence platform, as their Demand Generation Manager! Based in Spain (preferably Madrid), this role involves owning end-to-end demand generation campaigns across multiple channels. You will develop and execute customer lifecycle marketing programs, collaborate with the SDR team on cadence optimization, and create programs showcasing customer success stories. The ideal candidate is analytical, results-oriented, and an excellent project manager with strong communication and writing skills. This position requires 5+ years of B2B demand generation experience in SaaS or enterprise software, along with experience in marketing automation platforms and CRM systems. CARTO offers competitive compensation, stock options, private medical insurance, flexible work hours, an education stipend, flexible compensation, and English classes.

Requirements

• Analytical: You base decisions on data while understanding the broader market context
• Results-oriented: You're laser-focused on pipeline and revenue metrics, not just marketing activities
• An excellent project manager: You can orchestrate complex, multi-channel campaigns while meeting deadlines
• A strong communicator and compelling writer: You can craft persuasive copy across multiple formats and effectively collaborate with stakeholders across sales, marketing, and product teams
• Customer-centric content creator: You're able to build and implement campaigns that resonate with our ICP, creating tailored messaging and content that addresses their specific pain points at every touchpoint
• Innovative: You consistently test new approaches, channels, and content formats to improve campaign performance
• A natural team-player: You can influence cross-functional teams and drive alignment around demand generation initiatives
• 5+ years of B2B demand generation experience, preferably in SaaS or enterprise software
• Experience with marketing automation platforms (Hubspot, Marketo, or similar) and CRM systems
• Strong understanding of B2B marketing metrics
• Knowledge of account-based marketing strategies and best practices
• Exceptional copywriting skills
• Experience working with global teams across multiple locations and cultures
• An eye for design and brand guardianship

Responsibilities

• Campaign Strategy & Execution: You will own end-to-end demand generation campaigns across multiple channels including email, social media, webinars, and account-based marketing initiatives with partners. This role requires hands-on content creation. You'll take personal ownership of repurposing pillar content into diverse formats, creating multiple touchpoints from single pieces to extract maximum campaign value. You'll collaborate closely with content & product marketing, partner marketing, and sales teams to ensure campaign messaging resonates with our target accounts and drives qualified opportunities
• Customer Journey Optimization: You will develop and execute sophisticated customer lifecycle marketing programs that nurture prospects from awareness through consideration and purchase. You'll create personalized customer experiences across different segments and buying stages, leveraging customer insights to optimize touchpoints throughout the journey. You'll also build targeted expansion campaigns to drive growth and usage within our existing customer base
• SDR Collaboration & Cadence Optimization: Working closely with the SDR team, you'll create and continuously optimize cadences for event follow-ups, content engagement sequences, and other touchpoint opportunities to maximize conversion rates
• Customer Marketing & Advocacy: You will create programs that showcase customer success stories and work closely with our customer success team to identify advocacy opportunities. You'll also coordinate customer speaking opportunities at industry events and our Spatial Data Science Conference

Preferred Qualifications

• Experience using a content management system (e.g. Webflow)
• Experience using design software (e.g. Canva, Figma)
• Experience using video editing software (e.g. iMovie)

Benefits

• Competitive, results-based compensation
• Access to our employee stock options plan
• Private medical insurance
• Flexible work hours in a focused but casual environment
• Education Stipend
• Flexible compensation
• English classes