Demand Generation Manager

Summary

Join Marqeta's dynamic go-to-market team as the Demand Generation Manager and develop innovative strategies to drive company growth. Collaborate with sales and marketing teams to optimize campaigns and channels, focusing on maximizing pipeline impact. The ideal candidate possesses strong analytical skills and experience in B2B performance marketing. This flexible role can be performed remotely within the US or from the Oakland, CA office. Marqeta offers competitive compensation, including a base salary range varying by location, annual bonuses, and comprehensive benefits. The company values innovation, teamwork, and customer success.

Requirements

• 8+ years’ experience in B2B performance marketing, demand generation, or growth marketing role
• Proficiency in Salesforce and Marketo or a similar automation platform
• Hands-on experience with paid social and ad platforms
• Strong analytical skills with the ability to interpret marketing data, share performance results, and influence action across a large team

Responsibilities

• Plan, execute, evaluate, and optimize demand generation and campaign initiatives
• Collaborate with internal and external team members to run and optimize earned and paid channel programs
• Guide the strategy for channel and prospect journeys, with a focus on specific sales segments and programs influencing early prospect journey stages, such as live and digital events, paid advertising, media partnerships, and social media
• Partner with sales leaders to maximize the pipeline impact of our marketing channels
• Own and steward prospect data - guide marketing decisions to maximize pipeline generation for our ambitious sales team
• Constantly test, iterate, and share performance insights

Benefits

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development
• Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office
• Compensation is aligned according to three tiers within the United States: National : A baseline tier that applies to most of the geographic territory of the United States. Premium : Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA Premium Plus : A tier for the most expensive working areas, like the San Francisco Bay area and New York City
• We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company