Demand Generation Manager

Summary

Join Order.co, a B2B Ecommerce Platform, as a Demand Generation Manager to drive pipeline growth. Generate pipeline from marketing channels, build the ABM strategy, manage paid campaigns across various platforms, and partner with the SEO & Content agency. Optimize conversion rates, collaborate with SDR & AE teams, advise on event marketing, and report on campaign results. This fully remote position requires experience in paid search, SEO, and conversion rate optimization, familiarity with HubSpot, and the ability to execute campaigns across various channels. The ideal candidate will possess strong cross-functional collaboration skills and a proactive, problem-solving approach.

Requirements

• Experience in paid search, SEO, and conversion rate optimization
• Familiarity with HubSpot and other marketing automation tools
• Ability to execute marketing campaigns across a variety of channels
• Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
• Capable of working cross functionally to meet demand targets
• Intrinsic motivation and an ability to work both independently as well as in a group setting
• Default to curiosity, creative problem-solving, and hands-on learning

Responsibilities

• Generate pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals
• Building Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy
• Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective
• Partnering with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs
• Owning conversion rate optimization and SEO of core website pages
• Working with SDR & AE teams to optimize follow-up to accelerate pipeline
• Collaborating with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand
• Advise on event marketing strategy as it supports ABM efforts
• Reporting on results of campaigns and optimizing channels over time
• Owing the pipeline goal for inbound and paid marketing channels

Preferred Qualifications

• Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
• Interest or experience in marketing finance and/or operations software

Benefits

• A competitive compensation package including stock options
• Robust medical, dental, vision, and wellness benefits
• Flexible time off policies
• Employer-sponsored 401(k)