Pacvue is hiring a
Demand Generation Manager

Summary

Join Pacvue as a Demand Generation Manager and contribute to driving the development and execution of marketing programs that deliver high-quality MQLs and opportunities for our business.

Requirements

• 3-4+ years of experience in marketing for B2B SaaS organizations. eCommerce industry experience is a plus
• Proven experience in B2B demand generation or inbound marketing, with a solid track record of increasing MQLs and SQLs
• Experience in PPC advertising, including LinkedIn, Google Ads, and Bing. (Performance marketing will be critical to this role, please only apply if you have experience running paid ad campaigns)
• Experience with SEO/SEM and Google Analytics
• Knowledge of marketing systems and processes, with working knowledge of CRM software and marketing automation tools (e.g., Wordpress, Salesforce CRM, marketing attribution, sales development platforms)
• Proven experience in developing marketing plans, content, and campaigns
• Excellent written and verbal communication skills, and the ability to work effectively in cross-functional teams, across multiple time zones
• Excellent analytical skills to interpret and report data insights to inform data-driven decisions
• Solid project management abilities, with a track record of successfully managing multiple projects simultaneously
• Strong problem-solving skills and the ability to think critically, creatively and independently
• Be comfortable with a fast-paced environment that encourages experimentation and is happy to fail, as long as we fail fast and learn

Responsibilities

• Implementation, management and execution of various paid ad types (primarily Google Search and LinkedIn) to capture demand globally
• Execution of multi-channel campaigns and support on creating compelling content across social media, email, and ads, longer-form written content, and videos that align to engage potential customers across various stages of the buyer’s journey
• Help design and implement email marketing strategies that nurture leads and enhance lead conversion rates
• Continuously test and optimize landing pages, ads, emails and other externally facing content to improve conversion rates, and drive customer action
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to drive high conversions and ultimately MQLs
• Stay abreast of the latest marketing trends and technologies, applying new ideas and tools to stay ahead of the competition