Demand Generation Manager

Summary

Join SmartAsset's collaborative demand generation team as a Demand Generation Manager and drive MQLs, optimize conversion rates, and bridge the gap between marketing and sales. You will manage demand generation campaigns across various channels, develop marketing and sales enablement materials, and analyze campaign performance. This role requires 3-4 years of demand generation experience in B2B SaaS, proven experience with paid media and ABM, and strong collaboration skills. The position offers a remote work environment and a comprehensive benefits package, including health insurance, life insurance, paid time off, retirement plan, and more. SmartAsset is committed to fostering an inclusive and innovative work environment.

Requirements

• 3-4 years of demand generation experience, preferably in B2B SaaS
• Proven experience with paid media (Google, LinkedIn), ABM, and sales enablement
• Strong ability to collaborate with sales, developing lifecycle content and sales materials to improve conversion rates
• Hands-on experience managing campaigns and measuring performance with Salesforce, Tableau, Mixpanel, or similar tools
• Deep knowledge of lead generation best practices, including MQL optimization and lifecycle marketing
• Creative and strategic thinker, able to develop compelling marketing collateral that resonates with financial advisors

Responsibilities

• Run marketing campaigns and other growth initiatives end-to-end
• Own and manage day-to-day demand generation campaigns across paid search, LinkedIn Ads, email nurture, ABM, and sales enablement to increase MQLs
• Develop and optimize lifecycle marketing collateral, including email nurtures, sales messaging, ads, and enablement decks to support both marketing and sales teams
• Bridge the gap between marketing and sales, ensuring a seamless lead flow, aligned messaging, and high-quality marketing materials that drive conversions
• Improve sales enablement efforts, creating resources that help sales teams nurture and close leads more effectively
• Analyze and report on campaign performance, using Salesforce, Tableau, and Mixpanel to track ROI, pipeline influence, and key KPIs
• Test and scale ABM campaigns, personalizing outreach for high-value advisors to improve engagement and conversions
• Support content strategy for demand generation, working on ad copy, email sequences, and messaging frameworks to improve campaign effectiveness

Preferred Qualifications

• Experience with marketing automation, lead scoring, and attribution modeling
• Background in fintech or financial services marketing
• Experience creating marketing assets (e.g., slide decks, ad creatives) using tools like Canva or AI-powered design platforms—no graphic design required, just the ability to produce polished, marketable materials

Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US
• Medical, Dental, Vision - multiple packages available based on your individualized needs
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
• Supplemental Short-term and Long-term Disability
• FSA: Medical and Dependent Care
• 401K
• Equity packages for each role
• Time Off: Vacation, Sick and Parental Leave
• EAP (Employee Assistance Program)
• Financial Literacy Mentoring Program
• Pet Insurance
• Home Office Stipend