Remote Demand Generation Manager

Summary

Join Smartling as a Demand Generation & ABM marketer to drive strategic marketing initiatives aimed at targeted accounts, while closely aligning with sales goals to optimize revenue growth and customer acquisition.

Requirements

• 4+ years of experience in Demand Generation Marketing roles within B2B SaaS
• Proven experience in marketing with a focus on ABM, email marketing, project management, and experience with paid advertising
• Proficiency in CRM & marketing automation platforms (e.g., Hubspot, Salesforce)
• Demonstrated experience in developing and executing ABM strategies and campaigns across multiple channels in a B2B SaaS environment, with a track record of pipeline growth in target accounts
• Excellent written and verbal communication skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Proficiency in analyzing marketing funnel, account-based, and pipeline metrics

Responsibilities

• Drive engagement and build pipeline within Smartling’s target accounts by executing marketing initiatives with a major emphasis on integrated account-based marketing (ABM)
• Utilize data-driven insights to create target account segments & develop tailored messaging, content, and landing page strategies per segment
• Measure and report on the success of ABM & Demand Gen initiatives utilizing key KPIs
• Activate marketing automation and CRM tools to track campaign performance, analyze data, and optimize tactics
• Collaborate with cross-functional teams including marketing, sales, IT, and data analytics to align ABM strategies with overall business objectives
• Develop and implement email marketing campaigns to nurture leads and drive conversions. Segment email lists and tailor campaigns for specific customer segments
• Craft persuasive email content and messaging that resonates with target audiences and ICP

Preferred Qualifications

• Demonstrated understanding of GA4
• Demonstrated understanding of paid advertising channels and metrics
• Proficiency working in spreadsheets with the ability to create pivot tables, visualizations & understand data reporting

Benefits

• Freedom - we are remote first
• Growth - an opportunity to learn and advance your career
• Wealth - we offer a competitive salary and 401(k) + company match
• Wellness - health insurance; free medical plan for you and your family
• Balance - flexible PTO + 11 holidays; generous parental leave
• Culture - an energetic, value-driven, and fun culture and team spirit
• Bonus - employee referral program and Apple equipment