Demand Generation Manager

Summary

Join Sylogist as their Demand Generation Manager and contribute to the growth of their nonprofit software vertical, SylogistMission. This strategic marketing role involves building and executing full-funnel campaigns, with a focus on account-based marketing (ABM), to drive targeted pipeline growth. You will collaborate with cross-functional stakeholders, analyze campaign results, and manage the annual demand generation budget. Success is measured by contributions to sales pipeline, MQLs, SQOs, and overall funnel performance. Sylogist offers a healthy work-life balance, comprehensive benefits, and a remote-first work environment. The ideal candidate will have 4+ years of B2B SaaS demand generation experience and proven success in ABM campaigns.

Requirements

• 4+ years of B2B SaaS demand generation experience
• Experience planning and executing account-based marketing campaigns
• Proven ability to manage marketing programs across different company sizes (SMB to Enterprise)
• Exceptionally organized with the ability to manage multiple priorities in a fast-paced environment
• Excellent written and verbal communication skills
• Strong attention to detail and data-driven approach to reporting and optimization
• A curious mindset and a passion for staying ahead of marketing technology trends

Responsibilities

• Work closely with the Mission sales team to align on target accounts, audience segmentation, messaging, and coordinated follow-up strategies
• Develop and execute multi-channel, full-funnel campaigns, including ABM initiatives tailored to key accounts and personas
• Drive ABM campaign strategy leveraging platforms like 6sense to personalize outreach, improve engagement, and accelerate deal velocity
• Understand your ICP and craft relevant content for every stage of the buyer’s journey
• Analyze campaign results and deliver insights that guide optimization and future initiatives
• Partner with the Events team to promote and follow up on hosted and sponsored events, event marketing is a core part of this role
• Manage and track the annual demand generation budget, assess performance by channel, and optimize for ROI

Preferred Qualifications

• Experience in a B2B SaaS startup environment
• Hands-on experience with tools like Microsoft Dynamics 365 Sales, 6sense, HubSpot, ZoomInfo and more
• Familiarity with the Microsoft business applications ecosystem
• A community-focused mindset with an interest in giving back and exploring new ways to serve the public and nonprofit sectors

Benefits

• A company where you can really make a meaningful impact
• A healthy work-life balance
• Benefits that cover health, wealth, and wellness
• Sylogist is a remote-first company