Demand Generation Marketer

Summary

Join Octopus Deploy's Digital and Design team as a Demand Generation Marketer! This hands-on role involves creating and optimizing demand-generation campaigns, targeting DevOps industry audiences. You will collaborate with agencies, the Developer Relations team, and build reports demonstrating campaign impact on revenue. Based in Canada (remote), you'll leverage your experience with LinkedIn and Google Ads, analytics tools, and various marketing platforms. The role requires strong communication and project management skills, along with a data-driven approach. Octopus Deploy offers a transparent compensation system, generous benefits, and a supportive remote-first work environment.

Requirements

• Experience marketing to audiences in the DevOps industry
• 2-3 years experience in demand generation or a similar marketing role
• Experience with LinkedIn ads, Google Ads, and other advertising platforms
• Experience with analytics tools like Plausible, Google Analytics, and Looker Studio
• Numbers-driven and focused on impacting business metrics versus vanity metrics
• Experience working in a remote-first environment
• Experience working with Storyblok, WordPress, or similar website CMS
• Good project management skills and are an effective written and verbal communicator
• A good track record of working closely with Revenue / Sales teams
• Reside and be authorized to work in Canada

Responsibilities

• Creating demand-generation campaign plans to support and reach the pipeline-generation goals of the Marketing and Revenue team
• Building target audience criteria and account lists to target with our campaigns
• Work closely with our advertising agency to execute campaign plans (primarily focusing on LinkedIn and Google Ads)
• Creating and presenting reports demonstrating the connection between demand generation and pipeline generation
• Speaking with prospects, customers, and others in our target audience to help shape our campaign messaging and understand what resonates with them
• Building and optimizing campaign landing pages
• Work with our Developer Relations team to create thought leadership content and other assets that can be used in our Demand Gen campaigns
• Explore further media options (podcasts, videos, etc.) that can help influence our target audience
• Experiment with AI tools to support your work

Benefits

• Minimum of 25 days annual leave
• Up to 10 days of paid sick and carers leave
• 12 weeks of fully paid parental leave with flexible return options
• Generous health care (100% individuals, 75% dependents)
• Dental and vision
• 401K matching
• Stock options
• Remote work