Clari is hiring a
Senior Demand Generation Manager

Summary

Join Clari as a Demand Generation Marketing Manager and lead the execution of multi-channel marketing campaigns to generate qualified leads and increase the sales pipeline. This role requires 5+ years of experience in demand generation within a B2B SaaS environment, proficiency in marketing automation platforms (Marketo) and CRM systems (Salesforce), and a data-driven mindset.

Requirements

• 5+ years of experience in demand generation within a B2B SaaS environment, with a proven track record of meeting or exceeding pipeline and revenue goals
• Proficiency in marketing automation platforms (Marketo) and CRM systems (Salesforce), with strong skills in managing workflows, campaigns, and reporting
• Data-driven mindset with the ability to analyze performance metrics and apply insights for continuous optimization of marketing campaigns
• Excellent project management skills, capable of managing multiple initiatives, deadlines, and budgets simultaneously
• Strong ability to collaborate across departments, especially with sales, to ensure seamless execution and alignment of campaigns
• Ability to thrive in a fast-paced, high-growth environment with a hands-on approach to driving results

Responsibilities

• Develop and implement demand generation campaigns across channels such as email, Pay-per-click (PPC), content syndication, and webinars to drive pipeline growth and customer acquisition
• Collaborate closely with sales teams and revenue development reps (RDRs) to ensure alignment on target accounts, lead quality, and inbound qualification
• Develop and optimize lead nurturing programs using marketing automation tools, ensuring a seamless handoff of qualified leads to sales teams
• Track and report campaign performance, analyzing key metrics such as lead conversion rates, engagement, pipeline impact, and return on investment (ROI) to optimize strategies
• Partner with product marketing and content teams to craft compelling messaging and content for demand-generation efforts
• Manage budget allocation for demand generation activities, ensuring efficient use of resources and maximum ROI
• Maintain strong communication with RDRs to ensure they are equipped with the necessary materials and strategies to support inbound and outbound campaigns
• Adjust marketing efforts in real-time based on sales targets, BDR initiatives, and overall market dynamics
• Leverage marketing automation platforms (Marketo) and CRM systems (Salesforce) to manage campaigns, ensure data accuracy, and create reliable reports for stakeholders
• Collaborate with cross-functional teams to fuel demand generation activities with high-quality content, email, and event-driven campaigns that address target audience needs
• Continuously refine and optimize demand generation tactics based on data insights and emerging best practices in B2B SaaS marketing

Benefits

• Remote-first with opportunities to work and celebrate in person
• Medical, dental, vision, short & long-term disability, Life insurance, and EAP
• Mental health support provided by Modern Health
• Pre-IPO stock options
• Well-being and professional development stipends
• Retirement 401(k) plan
• 100% paid parental leave, plus fertility and family planning support provided by Maven
• Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays
• Focus on culture: Charitable giving match, plus in-person and virtual events