Demand Generation Specialist

Summary

Join Pax8, a leading cloud-based technology marketplace, as their Demand Generation Specialist for the Americas. You will be responsible for crafting and optimizing digital campaigns across various platforms to generate high-quality leads for sales teams. This role demands a fast-paced, high-energy environment and involves close collaboration with cross-functional teams. You will monitor campaign performance, analyze data, and identify optimization opportunities. The ideal candidate possesses strong analytical and communication skills, along with experience in B2B or performance marketing. Pax8 offers a comprehensive benefits package, including a competitive salary, bonus plans, 401k matching, health insurance, paid time off, and career development programs.

Requirements

• 2–4 years of experience managing paid media campaigns, ideally in B2B or performance marketing
• Hands-on expertise in platforms such as LinkedIn Ads, Facebook Ads Manager, Reddit, and Google Search
• Strong analytical skills and proficiency in marketing analytics tools
• Excellent communication and collaboration skills
• Detail-oriented, proactive, and a strong team player
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Responsibilities

• Launch and manage paid media campaigns across platforms like LinkedIn, Reddit, and Google
• Collaborate cross-functionally to define audience targeting, creative assets, and messaging
• Continuously monitor and optimize campaigns for performance, efficiency, and lead quality
• Conduct daily reviews of campaign metrics and proactively identify optimization opportunities
• Troubleshoot underperforming campaigns using data-driven insights
• Ensure consistent quarterly lead delivery to sales teams
• Enrich and validate lead data for quality assurance
• Coordinate with third-party vendors for lead acquisition and performance tracking
• Participate in campaign kick-offs and POD meetings, contributing to go-to-market strategy
• Recommend audience parameters, tactics, and time-in-market strategies
• Identify opportunities for innovation and testing to keep Pax8 at the forefront of demand generation

Benefits

• Non-Commissioned Bonus Plans or Variable Commission
• 401(k) plan with employer match
• Medical, Dental & Vision Insurance
• Employee Assistance Program
• Employer Paid Short & Long Term Disability, Life and AD&D Insurance
• Flexible, Open Vacation
• Paid Sick Time Off
• Extended Leave for Life events
• RTD Eco Pass (For local Colorado Employees)
• Career Development Programs
• Stock Option Eligibility
• Employee-led Resource Groups