Demand Generation Specialist

Summary

Join Unlimit's dynamic marketing team as a Demand Generation Specialist. You will play a key role in creating and optimizing campaigns across diverse channels to drive growth and engagement. Responsibilities include leading social advertising and ABM efforts, optimizing campaigns for higher conversion rates, refining target audiences, collaborating on omnichannel campaigns, and improving tracking and analytics. The ideal candidate has at least 3 years of B2B demand generation experience, proficiency in social advertising, and a strong understanding of A/B testing and CRO. Unlimit offers an attractive salary, paid time off, a multicultural work environment, and opportunities for professional growth.

Requirements

• At least 3 years of experience in digital marketing specializing in B2B demand generation
• Proficiency in managing social advertising and account-based marketing campaigns across platforms like LinkedIn, Meta Ads, and others
• Strong understanding of A/B testing, conversion rate optimization (CRO), and techniques for improving ROMI
• Familiarity with marketing automation tools, CRM systems, and advertising platforms
• Analytical mindset to identify opportunities for optimization and drive results
• Ability to handle multiple projects simultaneously while meeting deadlines

Responsibilities

• Lead business lead-generation efforts by creating and managing social advertising campaigns
• Drive higher conversion rates and ROMI through continuous data-driven experimentation and optimization of campaigns
• Partner with stakeholders to create and refine target and retargeting audiences across markets and products
• Join forces with marketing, product, and sales teams to execute omnichannel campaigns spanning different channels and user journey steps
• Work with the team to develop and improve tracking and analytics systems for greater efficiency and insight

Benefits

• Attractive monthly salary paid in line with experience
• Vacation, sick, and paid holidays
• A team of top international professionals to learn from
• Multicultural working environment, growing opportunities, and many more