Demand Generation Specialist

Summary

Join our client's team as a Demand Generation Specialist and drive their outbound lead generation efforts. You will own the entire process, from list building and screen scraping to initial outreach, focusing on acquiring leads that align with the Ideal Customer Profile (ICP). This fully remote role supports a sales team in a high-velocity outbound sales motion. Success involves automating lead identification and nurturing, building a comprehensive database, and meeting lead delivery deadlines. The ideal candidate has 2+ years of experience in lead generation or sales development and proficiency in HubSpot and screen scraping tools.

Requirements

• 2+ years experience in lead generation or sales development with high-velocity outbound sales
• Proficiency in HubSpot and screen scraping tools like Clay is essential, with the ability to analyze and interpret data and metrics
• Fluent in English, both written and verbal

Responsibilities

• Utilize screen scraping and data enrichment tools to automate lead generation, data collection, and outreach, ensuring a seamless process for identifying, engaging, and tracking potential prospects
• Research and identify potential leads within the mental health space
• Generate a high volume of targeted leads based on specified criteria (4-5k per month)
• Ensure all collected leads include accurate and relevant data, such as names, contact information, and qualifying details
• Validate and organize leads into easy-to-use formats for outreach
• A detailed lead list in an organized format (e.g., spreadsheet) with validated contact information
• Quick turnaround times with regular updates on progress
• Supply a specific number of qualified leads (to be discussed during onboarding) that meet our ideal client profile
• Meet deadlines for lead delivery while maintaining a high standard of accuracy and relevance

Preferred Qualifications

• Familiarity with market trends in the industry
• Ability to develop compelling outreach messages and campaigns that engage target audiences
• Understanding of domain warming, email health tracking, and techniques to safeguard domain authority
• A Bachelor’s degree in Marketing, Business, or a related field

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST