Demand Generations Manager

Summary

Join Forma as a highly motivated and strategic Demand Generations Manager to lead the development and execution of field marketing programs, national conferences, and ABM campaigns that drive pipeline growth and accelerate deal progression.

Requirements

• 2-4 years of experience in B2B marketing with a focus on performance marketing campaign management
• Proven track record in planning and executing marketing programs with measurable impact on pipeline and revenue growth
• Strong understanding of the sales funnel and experience aligning marketing programs with revenue goals
• Expertise in managing marketing budgets and optimizing ROI for field marketing activities
• Experience with Salesforce for tracking and analyzing pipeline and event performance
• Proficiency in marketing operations, tools, email platforms, and data analysis to drive strategic decisions
• Excellent project management skills with the ability to manage multiple initiatives and meet deadlines
• Strong interpersonal and communication skills to collaborate across departments and with external vendors

Responsibilities

• Plan, manage, and execute a variety of field marketing activities, including conferences, trade shows, and webinars
• Serve as the main point of contact for all field events, managing on-site logistics, vendor management, and ensuring alignment with Sales and marketing goals
• Support AEs with pipeline acceleration programs (e.g., executive dinners, Lunch and Learn events) to enhance engagement with targeted prospects and consultants
• Coordinate event logistics, such as booking venues, scheduling speakers, and overseeing the event’s smooth execution
• Develop and execute regional lead generation strategies to meet pipeline targets through events, ABM, and direct mail campaigns
• Partner with Sales Leadership to create targeted marketing programs that support pipeline growth and deal progression
• Develop tailored messaging and content for different market segments, ensuring alignment with overall marketing and sales strategies
• Lead cross-functional collaboration with Sales, Marketing, and Customer Success teams to maximize business outcomes through marketing activities
• Manage the budget for field marketing programs, ensuring optimal ROI from all activities and events
• Track, analyze, and report on event and campaign performance, using data to inform future strategies and decisions
• Manage post-event follow-up, including reporting, ROI evaluation, and content distribution to ensure ongoing engagement with attendees

Preferred Qualifications

Experience managing ABM campaigns across various segments is a plus

Benefits

• Remote-first working environment
• Medical, dental and vision insurance plans
• Employee wellness program
• One-time home office stipend
• 401(k) savings plan
• Flexible PTO policy
• 12 weeks Parental Leave + 4 additional weeks for the Birthing Parent