Developer Marketing Manager

Summary

Join Xero's Ecosystem team as a Developer Marketing Manager and play a key role in accelerating the engagement and growth of our developer ecosystem. You will support the platform marketing strategy, driving key programs, content, and communications to drive growth and advocacy within the developer community. This role requires 5+ years of developer relations experience, a technical background, and a proven track record of delivering effective content-led acquisition initiatives. You will execute on the Xero Developer Platform Marketing and Developer Engagement strategy, collaborate with other teams, and work to optimize the Xero Developer Centre. Xero offers a comprehensive benefits package including generous paid leave, wellbeing programs, health insurance, life insurance, income protection, parental leave, an Employee Share Plan, flexible working, and career development opportunities.

Requirements

• 5+ years developer relations experience, ideally in program management, developer marketing or partnership roles
• Technical background and expertise working with a technical or developer audience
• Track record delivering effective content-led acquisition initiatives, utilising digital channels (organic, social, email, paid), events (virtual, webinars and IRL) PR, comms and community
• Experience building community engagement and advocacy through targeted education programs
• Proven experience developing marketing strategy, audience segmentation, positioning and messaging

Responsibilities

• Execute on the Xero Developer Platform Marketing and Developer Engagement strategy to drive growth and engagement within the Xero partner ecosystem with a focus on content, communications, community and programs
• Program delivery that enables growth opportunities for Xero Developers and insights for Xero. This will include ongoing program evaluation and development, cross team communication, review and governance
• Writing targeted education and content to build engagement, increase product utilisation and inspire partner advocacy
• Email nurture campaigns improving the developer experience, product adoption and onboarding into the Xero App Store / platform
• Xero Developer brand improvements to drive awareness and acquisition
• Re-invigorating and boosting engagement across Xero developer social channels and community forums
• Collaborate with Head Of Platform Marketing, Head Of Growth and Partnerships to deliver channel acquisition programs
• Work with product marketing to ensure we have a compelling ecosystem platform and partner value proposition, and translate this through the Xero developer brand and partner enablement
• Work with HO Platform Marketing and Product to optimize the Xero Developer Centre to improve experience and conversion through the developer acquisition funnel

Preferred Qualifications

• Experience with marketing automation, CRM and business software - Salesforce Marketing Cloud a bonus
• Experience in a marketplace, SaaS or high-growth tech business is highly sought after

Benefits

• Very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing
• An Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices
• Flexible working
• Career development