Digital Marketing Automation Specialist

Summary

Join Enavate's innovative team as a Digital & Marketing Automation Specialist and play a pivotal role in supporting the growth of our marketing strategies. You will be responsible for lead entry, managing marketing automation processes, and creating insightful reports. Close collaboration with Marketing & Sales teams is crucial to optimize lead-to-customer conversion. The role involves setting up and deploying email campaigns, developing automated marketing campaigns, ensuring data integrity, and creating performance reports. Market research and competitive analysis are also key responsibilities. This remote position based in Ukraine requires advanced English and relevant experience.

Requirements

• Advanced English Level
• Bachelor’s degree in Marketing, Business, or a related field
• 1-2 years of experience in marketing operations, marketing automation, or a related role
• Proficiency with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo)
• Strong analytical skills with an emphasis on data-driven decision-making
• Excellent communication and collaboration skills
• Attention to detail and a strong ability to manage multiple projects simultaneously

Responsibilities

• Set up, test, and deploy email marketing campaigns using our marketing automation platform
• Develop and maintain automated marketing campaigns, lead scoring models, and nurture programs
• Ensure all marketing tools and technologies are integrated properly for enhanced conversation rates
• Ensure seamless integration and alignment between CRM and marketing automation platforms
• Maintain data integrity within the CRM and marketing automation platforms, managing contact lists, and segmenting data for targeted marketing activities
• Create and maintain dashboards and reports to track the effectiveness of marketing campaigns
• Analyze marketing metrics to help shape future marketing strategies
• Conduct market research to understand industry trends, customer needs, and competitive landscape. Apply insights from research to refine digital marketing strategies and marketing automation tactics
• Collaborate with marketing and sales teams to provide insights and recommendations
• Participate in ongoing training and professional development opportunities
• Additionally, there may be some administrative duties required - these tasks will be assigned on an as-needed basis

Benefits

• We offer competitive health insurance, wellness programs, and mental health resources to support your well-being, both physically and mentally
• We believe in work-life balance, which is why we offer flexible working hours and, where applicable, remote work options to help you manage both your professional responsibilities and personal needs
• Your growth matters to us! We provide access to a range of training programs, workshops, and reimbursement for certifications and courses, helping you continuously expand your skills and advance your career
• Take the time you need to recharge with unlimited paid time off (PTO), which covers vacation, sick leave, holidays, and personal days. We support you in maintaining a healthy work-life balance, so you can perform at your best
• We appreciate and celebrate the hard work and achievements of our team. Our employee recognition programs are designed to acknowledge your contributions and ensure you feel valued at every step of your journey with us