Digital Marketing Channel Manager

Summary

Join Certus's high-performing Search Engine Marketing (SEM) team as a Digital Marketing Channel Manager. This pivotal role focuses on expanding the social media program, primarily on Facebook, Reddit, and YouTube, to drive revenue growth. You will develop and execute social media strategies, create content calendars, analyze performance data, and collaborate with cross-functional teams. The ideal candidate possesses significant social media experience, particularly with YouTube, and a willingness to learn SEO and PPC. This position offers a unique opportunity to develop expertise in digital marketing and directly impact SEM and social initiatives. Certus is a remote-first company committed to employee growth and a positive work environment.

Requirements

• Proven experience in social media marketing, with a strong focus on YouTube
• Basic understanding of digital marketing principles, with a willingness to learn SEO and PPC
• Strong analytical skills and ability to interpret data to inform strategies
• Excellent communication and collaboration skills
• Self-motivated with the ability to work autonomously while maintaining alignment with team objectives
• Passion for continuous learning and professional growth

Responsibilities

• Lead the expansion of our social media program, with Reddit and YouTube as the primary focus
• Develop and execute strategies to grow channel engagement, drive traffic, and support brand visibility
• Collaborate with team leads to align social content with SEO and PPC strategies
• Build and maintain content calendars to ensure a consistent posting schedule
• Work with cross-functional teams to create, source, and manage high-quality social content
• Develop and maintain processes for content creation, posting, and engagement
• Track and report on social media performance, providing actionable insights to guide strategy
• Analyze and interpret cross-channel data to identify growth opportunities
• Work closely with the SEM team, including team leads and managers, to integrate social strategies with broader SEM initiatives
• Demonstrate a proactive approach to learning new skills and expanding knowledge across SEO and PPC
• Assist in campaign setup and execution for SEO and PPC channels as part of professional development
• Gain experience analyzing data and drawing actionable insights to support channel growth
• Collaborate with channel leads and managers to optimize campaigns and maximize ROI

Preferred Qualifications

• Experience with tools like Google Analytics, YouTube Studio, or other social media management platforms
• Familiarity with SEO best practices and PPC platforms like Google Ads or Microsoft Ads
• Basic knowledge of content management systems and marketing calendars

Benefits

• Be part of an innovative team driving growth through new channels and platforms
• Gain exposure to SEO and PPC strategies while strengthening your expertise in social media
• Opportunity to directly impact the success of our social media pilot program and SEM initiatives
• We choose to be a remote workforce so we can hire top talent regardless of location — all while empowering employees to work from wherever they choose