Digital Marketing Lead

Summary

Join Pearl Talent as their Digital Marketing Lead and create viral content to boost brand presence for clients and talent. You will be responsible for developing a content strategy, creating engaging content across various channels, and managing a team of marketing interns. The ideal candidate has 3-5 years of experience in content creation or digital marketing, a strong writing portfolio, and proficiency in graphic design and video editing software. This is a full-time, remote position, preferably based in the Philippines or LATAM, with a flexible work schedule. The role involves working with top-tier talent and fast-scaling companies, shaping operational excellence at global startups. Success will be measured by key metrics such as content pieces produced, channel engagement rates, follower growth, and newsletter click-through rates.

Requirements

• 3–5 years of experience in content creation, journalism, or digital marketing
• Strong writing portfolio that includes B2B or startup-focused content
• Adept in graphic design and video editing softwares, and management platforms (Adobe Photoshop and Illustrator, Adobe Premiere Pro / Final Cut, Canva, Meta Business Suite + Ads Manager, etc.)
• Deep understanding of how to engage professional audiences on LinkedIn
• Ability to manage multiple content projects and hit deadlines
• Native or fluent English writing skills

Responsibilities

• Define and own the content calendar across channels (LinkedIn, Meta, X, YouTube, TikTok, etc.)
• Research and implement best-performing content formats based on audience behavior and marketing goals
• Write, edit, and produce compelling content: thought leadership, newsletters, blogs, video scripts, social posts, etc
• Turn interviews with founders, clients, and team members into strong narratives
• Optimize all content for engagement, SEO, and brand voice
• Build and grow Pearl Talent’s and the founders’ presence on LinkedIn and other relevant platforms
• Develop a clear brand personality and tone that stands out in the recruiting and startup space
• Monitor content performance and iterate based on engagement, conversions, and feedback
• Run A/B tests and data-driven experiments to improve key content KPIs
• Work with the marketing and sales teams to align messaging across the funnel
• Manage a team of marketing interns to execute on marketing projects / hit KPIs & goals
• Stay informed on startup trends, hiring challenges, and relevant news to keep content fresh and valuable

Preferred Qualifications

• Experience working with early-stage or VC-backed startups
• Familiarity with recruiting, HR tech, or talent acquisition trends
• Video editing or scriptwriting experience
• Proficiency with Notion, Webflow, Figma, or AI writing tools
• Knowledgeable on Buffer, Later, or other content creation tools
• Past experience building and scaling a content engine from scratch

Benefits

• Potential for profit share based on performance
• Fully WFH, forever
• Annual team retreat
• Unlimited PTO