Growth Marketing Lead

Summary

Join ahead, a dynamic B2B SaaS company, and become a key player in shaping our marketing strategy for the DACH region. Develop and implement measurable marketing strategies aligned with sales goals, focusing on lead generation and pipeline growth. Optimize the entire demand generation funnel, from website visits to SQLs, using data-driven decision-making and continuous testing. Manage the marketing budget, external vendors, and ensure a strong ROI. Collaborate closely with the sales team to define KPIs, establish handover processes, and translate marketing activities into revenue targets. Position ahead as a leading provider of modern intranet solutions through targeted campaigns and thought leadership initiatives. This role requires a proven track record in B2B SaaS marketing and strong analytical, communication, and leadership skills.

Requirements

• Proven experience in the B2B SaaS environment: at least 5 years of experience in growth marketing, ideally with concrete successes and the ability to increase conversion rates and reduce CAC
• Excellent analytical skills: Confident using marketing automation tools (e.g. HubSpot), Google Analytics and BI platforms, as well as strong knowledge of measuring and optimizing KPIs and performance metrics
• Strategic thinking and operational drive: You combine strategic vision with a hands-on mentality and can react quickly to market changes to capitalize on growth opportunities and scale processes
• Strong communication and leadership skills: Business fluent in German and English; ability to communicate convincingly both internally and externally
• Results orientation & sales focus: You understand marketing as an integral driver of sales growth, take responsibility for the direct contribution to sales targets and have a strong mindset for continuous optimization and innovation

Responsibilities

• Develop and are responsible for a measurable, scalable marketing strategy focused on growth in the DACH region, targeted along the customer journey and coordinated with our sales team
• Managing the Operations Handover process to ensure smooth transitions from project delivery to ongoing operations
• Design and manage effective demand generation measures (allbound campaigns) to generate qualified leads and significantly fill our pipeline
• Analyze and optimize the entire demand and lead generation - from website visit to SQL - with clear KPIs, ongoing testing culture and focus on efficiency
• Manage the marketing budget, manage external service providers and ensure a data-driven decision-making basis to improve ROI and CAC
• Work closely with the sales team, define common KPIs, establish structured handover processes and translate marketing activities into concrete revenue targets
• Position ahead as the leading provider of modern intranet solutions in German-speaking countries - with targeted campaigns, co-marketing initiatives and creative formats on LinkedIn, events and in the media

Benefits

• A highly motivated working environment in a dynamic and innovative team
• Flexible working - at home (remote) or in our state-of-the-art offices in Barcelona
• Up to 6 weeks of remote work within the EU
• We value passionate people who want to help think and create. want to be involved. You will be given a lot of freedom to shape your day-to-day work
• A strong and trusting customer base that appreciates our work
• Close collaboration with the founding team and short decision-making paths
• Diverse development opportunities in a growing company
• Active support for your professional development - with access to training and further education opportunities
• We provide Apple devices (MacBooks) and offer regular vouchers for technical upgrades