Remote Digital Marketing Manager

Summary

The Digital Marketing Manager at Federato will design and execute B2B digital marketing programs to increase awareness and engagement with strategic prospects in the insurance industry. They will be responsible for A/B testing, paid campaigns, SEO strategy, forecasting, analysis, and budget management.

Requirements

• 5+ years of experience in digital marketing, preferably in a B2B environment
• Proven track record of developing and implementing successful digital marketing campaigns
• Experience with marketing automation CRM systems (e.g., HubSpot, Marketo, Salesforce, 6Sense, etc)
• Experience in SEO, SEM, PPC, email marketing, and social media marketing
• Experience with data analysis and performance/operation metrics

Responsibilities

• Own all conversion points on our entire website, working to execute A/B testing across our website
• Acquire new customers through digital advertising, SEM, SEO. Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, and creative
• Partner with content team to develop SEO strategy and grow inbound traffic
• Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to enhance response and conversion rates
• Ensure accuracy and end-to-end tracking, measurement, and attribution of campaigns across the funnel stages and systems
• Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards and perform ad-hoc analyses
• Closely manage budget and spend