Digital Marketing Manager

Summary

Join a growth-oriented company as a data-driven, strategic thinker to lead and optimize paid media efforts. This critical role focuses on maximizing return on ad spend (ROAS) across Google Ads, Facebook, Instagram, TikTok, and YouTube. You will oversee and optimize campaigns, manage ad budgets, conduct A/B testing, and provide data-driven insights. The ideal candidate has 5+ years of experience managing large-scale Google Ads campaigns, proven success with six-figure budgets, and expertise in various advertising platforms and analytics tools. Competitive salary, performance-based incentives, and flexible work options are offered. Apply now and advance your digital advertising career!

Requirements

• 5+ years of hands-on experience managing large-scale Google Ads and paid media campaigns
• Proven success in managing six-figure+ ad budgets with measurable ROI improvements
• Expertise in Google Ads, Meta (Facebook) Ads Manager, TikTok Ads, and YouTube Ads
• Proficiency in Google Analytics, Google Tag Manager, and audience retargeting strategies
• Strong analytical skills, with the ability to interpret data and make strategic adjustments in real time
• Experience with A/B testing, audience segmentation, and campaign optimization
• Must provide a proven portfolio of companies and campaigns managed over the past 5+ years with performance data showcasing results
• Ability to work independently while collaborating with designers, content creators, and marketing strategists

Responsibilities

• Oversee and optimize search, display, remarketing, and shopping campaigns for efficiency and growth
• Strategize and manage Facebook, Instagram, TikTok, and YouTube ads to drive engagement and conversions
• Allocate and manage ad spend across platforms to achieve the highest ROAS
• Continuously test ad creatives, landing pages, and bidding strategies to improve conversion rates
• Provide data-driven insights using Google Analytics, Facebook Pixel, and other performance tracking tools
• Stay ahead of industry trends, monitor competitors' ad strategies, and implement best practices
• Implement and manage tracking tools such as Google Tag Manager, Facebook Pixel, and conversion tracking codes for accurate attribution

Preferred Qualifications

Google Ads Certification is a strong plus

Benefits

• Competitive Salary + Performance-Based Incentives – Your results drive your earnings
• Flexible Work Options – Remote or hybrid opportunities available (if applicable)