Digital Marketing Manager, Member Acquisition and Engagement

Summary

Join Included Health's Growth Marketing team and help shape strategies driving member acquisition, activation, engagement, and retention. Lead the strategy, creation, optimization, and execution of multi-channel lifecycle campaigns. This strategic, hands-on role blends creativity, marketing rigor, and technical curiosity, encompassing top, mid, and bottom-funnel efforts across various channels. Collaborate closely with cross-functional partners. You'll receive strong collaboration support and leadership guidance while owning programs and evolving member engagement. The role requires a blend of strategic thinking and hands-on execution, along with strong collaboration and analytical skills.

Requirements

• 5+ years of experience in digital or lifecycle marketing, ideally in B2C or B2B2C environments
• Demonstrated success leading full-funnel campaigns from concept through execution across email, SMS, direct mail, and other digital channels
• Hands-on experience with Salesforce Marketing Cloud or comparable platforms, with comfort building journeys, managing audience logic, and QAing assets
• Strategic thinker with strong execution skills; able to move fluidly between high-level planning and in-the-weeds problem solving
• Excellent collaborator with the ability to translate marketing needs into creative and technical requirements
• Curiosity and comfort working across martech tools and data systems
• Analytical mindset with the ability to interpret performance data and apply insights to improve future campaigns
• Strong project management skills and the ability to prioritize effectively in a fast-paced environment
• Passion for improving the healthcare experience and making care more accessible and meaningful for members
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Responsibilities

• Own and evolve lifecycle strategies that drive member acquisition, activation, and engagement across email, SMS, direct mail, push notifications, and other emerging channels
• Translate marketing objectives into actionable campaign plans and creative briefs; partner with Creative, Content, and Marketing Ops to bring campaigns to life with accuracy and impact
• Collaborate with data and analytics teams to define high-value audiences based on healthcare moments, member behavior, and service eligibility
• Build and optimize integrated member journeys using Salesforce Marketing Cloud (or similar platforms), working closely with technical and creative teams to ensure personalization and scalability
• Design and execute A/B tests to optimize messaging, creative, and channel mix across key lifecycle touchpoints
• Monitor campaign performance across KPIs (e.g., activations, CTR, conversions, service utilization) and translate results into clear insights and recommendations
• Present learnings and performance trends to internal stakeholders, informing future strategy and roadmap planning
• Partner with Product, Data, Engineering, Marketing Ops, and internal Client teams to align on goals, scale lifecycle strategies across audiences, and surface new campaign opportunities
• Identify new engagement levers and moments to deepen member value and retention
• Contribute to building internal playbooks, tools, and processes that accelerate campaign development and improve team velocity

Preferred Qualifications

Healthcare experience

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations