Senior Growth Marketing Manager

Summary

Join Splash Sports, a leading sports gaming platform, as a versatile marketing leader to create and drive go-to-market strategies for fantasy sports products. You will lead go-to-market strategies across the customer journey, maintain ownership of marketing plans, leverage AI tools for marketing optimization, and collaborate with cross-functional teams. Responsibilities include developing compelling product messaging, planning lifecycle marketing initiatives, analyzing data for insights, and executing growth experiments. This remote role requires proven experience in growth marketing, ideally in sports, gaming, or consumer tech, along with strong analytical and communication skills. The position offers a competitive salary, equity potential, and a comprehensive benefits package.

Requirements

• Proven experience leading growth marketing strategies, ideally in sports, gaming, or consumer tech
• Ability to organize and prioritize marketing projects across multiple business verticals
• Demonstrated success bringing products to market and scaling user growth
• Hands-on experience with AI-driven marketing or product growth tools (e.g., predictive analytics, personalization, or automation platforms)
• Deep understanding of CRM (push, email, transactional), brand, and digital marketing best practices. Experience with Braze is a plus
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication, leadership, and cross-functional collaboration abilities
• You thrive in a fast-paced startup environment and are comfortable with a non-traditional schedule that flexes with the demands of the sports calendar, including evenings and weekends

Responsibilities

• Lead go-to-market strategies for new fantasy sports products across the full customer journey, including: awareness, acquisition, retention, and product adoption
• Maintain ownership of comprehensive marketing plans, from strategic planning and content creation to cross-functional execution, ensuring effectiveness and consistency throughout the customer lifecycle
• Leverage AI tools for audience segmentation, CRM marketing, campaign optimization, and analytics-driven decision-making
• Collaborate closely with product, engineering, and operations teams, ensuring cohesive messaging, unified execution, and strategic alignment across all channels
• Lead the development, testing, and continuous refinement of compelling product messaging across various communication channels, leveraging A/B tests, customer surveys, and analytics
• Conceptualize, plan, and oversee lifecycle marketing initiatives, email campaigns, newsletters, push notifications, and in-app messaging to enhance user engagement
• Analyze data to extract actionable insights, informing strategic product positioning, messaging, creative briefs, and overall marketing strategy
• Develop and execute innovative growth experiments, focused on viral campaigns, improving our growth loops, and conversion rate optimization initiatives to accelerate user acquisition and retention

Preferred Qualifications

Bonus points if you have experience in brand marketing or building strategic partnerships

Benefits

• Medical, Dental, & Vision Insurance
• 401K/Retirement Plan Options
• Flexible PTO
• Annual company retreats & team offsites
• A work from home stipend
• Frequent company-wide games with cash prizes
• An exciting opportunity to be a part of the fast-growing fantasy sports industry, where you’ll help build products for millions of fans across the country!