Digital Marketing Manager

Summary

Join WRS Health as our Digital Marketing Services Manager and lead the development and execution of strategic marketing plans to drive brand awareness and revenue growth for our clients. You will collaborate with clients and stakeholders, manage marketing projects, and analyze campaign performance. This role requires a results-driven, creative, and collaborative leader with a strong B2B marketing background. You will optimize our HubSpot account, create reports, and manage the Marketing Services team. The position is remote and requires availability during standard US business hours.

Requirements

• Bachelor’s degree in Marketing, Business Management, or a related field
• Technical experience with marketing automation platforms, specifically Hubspot
• At least 5 years of experience in marketing roles, marketing operations and project management
• Experienced in interacting with clients to provide consultation and help identify marketing needs
• Has strong foundation and proficient in marketing automation technologies
• High level of expertise on the HubSpot platform (sales, service, marketing, CMS)
• Experience working with Marketing, Sales, and Customer Service teams
• Experience in client management and upselling digital marketing services
• Strong analytical skills and able to understand marketing data on a statistical perspective translating it into actionable insights
• Solid understanding of customer journey mapping and business processes
• Goal-oriented with exceptional problem-solving and reasoning skills
• Excellent project management skills with the ability to lead multiple projects simultaneously
• Strong communication skills and knows how to ask the right question and put that into system

Responsibilities

• Design and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends
• Collaborate with clients and stakeholders to define marketing goals, KPIs, and budgets
• Develop and configure advanced automation workflows to aid in marketing strategies
• Manage and oversee marketing projects from initiation to completion, ensuring alignment with strategic objectives, timelines, and budgets
• Track project progress, identify potential risks or bottlenecks, and implement solutions to keep projects on schedule and within scope
• Collaborate with cross-functional teams to ensure marketing strategies are aligned with company objectives and customer needs
• Optimize HubSpot account to improve processes, automations, and data hygiene
• Create reports and dashboards in HubSpot to track client KPIs and HubSpot performance
• Build and manage email marketing approach from segmentation to execution
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Generate and present regular reports on key metrics, campaign performance, and ROI to stakeholders
• Evaluate and implement improvements to forms, email templates, landing pages and marketing automation program
• Lead the Marketing Services team in expanding and engaging the client community through relationship-building efforts
• Provide strategic guidance on reputation management, ensuring alignment with market standards and best practices
• Review website updates to ensure optimal SEO performance is maintained, driving increased visibility and search rankings
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing automation

Preferred Qualifications

Background in reputation management is highly preferred

Benefits

• Remote
• Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST