Digital Marketing Manager

Summary

Join Propelus as a Digital Marketing Manager and optimize our online product presentation for a seamless customer shopping experience. Collaborate with cross-functional teams to develop and implement strategies that drive online sales, enhance user experience, and improve overall site performance. You will leverage expertise in e-commerce, A/B testing, personalization, SEO, and digital marketing tools. The ideal candidate has a proven track record in B2C and/or B2B SaaS solutions, preferably within continuing education. Responsibilities include strategy and optimization, e-commerce execution, testing and personalization, content development, promotional planning, SEO and conversion optimization, performance analysis, market research, and B2B digital support. Propelus offers a competitive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field — or equivalent relevant experience
• 3+ years of experience working with SaaS solutions, preferably within the continuing education industry
• Proven experience in e-commerce (B2C) and digital marketing
• Proficiency in web analytics tools (e.g., Google Analytics) with the ability to derive and implement data-driven insights
• Experience developing and executing A/B and multivariate tests, as well as personalization strategies
• Strong knowledge of SEO strategies and methodologies to improve search visibility and conversion rates
• Experience with UI/UX design principles and optimizing user experiences across web and email platforms
• Proficiency in e-commerce platforms and digital marketing tools (e.g., VWO, Pendo, Salesforce Marketing Cloud)
• Experience developing web and email content, with a creative mindset and the ability to leverage AI technologies for content creation
• Excellent attention to detail, organizational skills, and the ability to manage multiple projects simultaneously
• Strong communication and collaboration skills to work effectively with cross-functional teams
• Self-driven, independent worker with a strong sense of initiative and accountability
• Flexible and highly adaptable to changing business needs

Responsibilities

• Collaborate with the Senior Director of eCommerce and Director of Growth Marketing to develop and evolve strategies that maximize online sales, improve user experience, and drive customer engagement, including A/B testing, promotional strategies, UI/UX-driven content, personalization, SEO, and support B2B digital efforts
• Implement and optimize e-commerce strategies using third-party web tools (e.g., WordPress, A/B testing platforms, messaging tools) to enhance the online shopping and research experience
• Define, execute, and analyze A/B and multivariate tests to optimize key touchpoints across the web experience, such as content, banners, and messaging, and implement personalized customer journeys
• Collaborate with marketing, design, and content teams to develop engaging web, email and social content that align with brand objectives and enhance customer experience
• Assist in the development and execution of seasonal, promotional, and benefit-driven plans to increase conversions and customer retention
• Optimize product listings, course content, and website elements to improve search visibility, site performance, and conversion rates, with a focus on SEO strategies for 2025 and beyond
• Monitor and report on the effectiveness of initiatives using web analytics and third-party tracking tools, deriving actionable insights to improve performance
• Conduct regular competitive analysis to stay informed about industry trends, best practices, and competitor strategies, applying insights to improve the Propelus B2C and B2B presence
• Help optimize B2B email marketing program
• Assist with SEO strategies and tracking for B2B websites
• Provide incremental website support

Preferred Qualifications

• Experience guiding video content development
• Experience working with customer journey mapping tools and techniques
• Test-and-learn methodology expertise, with a focus on iterative testing and continuous improvement
• Proficiency in Hubspot and WordPress

Benefits

• Professional development allowance to help you grow in the ways that mean the most to you
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent
• 401K with company matching, as well as financial planning education and resources
• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents
• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services