Digital Marketing SEM Analyst

Summary

Join WorkWave's Coalmarch team as a Digital Marketing SEM Analyst and help home service clients achieve their business goals through effective ad management. Based in Raleigh, NC, this role involves managing ad campaigns across various platforms, analyzing data to optimize performance, and collaborating with a supportive team. You will create and optimize landing pages, marketing emails, and work with tools like Google Ads and Google Analytics. The ideal candidate possesses a Bachelor's degree or relevant experience, understands PPC advertising, and thrives in a fast-paced environment. WorkWave offers a remote-first work environment, a competitive salary, and a comprehensive benefits package.

Requirements

• Possess a Bachelor’s Degree or relevant experience
• Have 0-1 years of experience in a PPC or broad digital marketing role (internship experience is acceptable)
• Understand how pay-per-click advertising works
• Be coachable, open to feedback, and able to work well with others
• Be adaptable, comfortable with change, and enjoy taking on new challenges
• Be authentic, genuine, and convey consistency in their words and actions
• Be excited about the opportunity to consistently learn and improve
• Enjoy juggling several projects at once and thrive in a fast-paced environment
• Be passionate about learning PPC, be goal-oriented, and enjoy a fast-paced environment where things never get boring

Responsibilities

• Create and manage ad campaigns on various platforms, including Google, Bing, Facebook, Instagram, NextDoor, and more
• Regularly review numbers and data, and make strategic keyword adjustments based on performance goals
• Create and optimize high-converting landing pages to be used for paid campaigns
• Create and send marketing emails to promote client services and special offers
• Work within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Google Local Services, ClickUp, Mailchimp and more
• Work closely with SEM Strategists to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executed
• Communicate performance and progress to Account Strategists when needed

Preferred Qualifications

Live in the Triangle area, or be willing to relocate upon hire

Benefits

• Casual work environment and remote work flexibility
• Health and dental insurance
• 401k with company match
• Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
• Access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year