Senior Manager, Digital Demand Generation

Summary

Join iManage as a Senior Manager, Digital Demand Generation and lead global digital marketing initiatives, driving effective strategies aligned with company goals. This strategic role involves leading a team, collaborating across functions, generating high-quality leads, optimizing conversions, and accelerating pipeline creation. You will own the global digital demand generation strategy, develop and implement demand generation programs, and optimize strategies for various markets. The ideal candidate is a data-driven leader with extensive B2B digital marketing experience and proficiency in various marketing tools. iManage offers a flexible work policy, competitive salary, comprehensive benefits, and opportunities for professional development.

Requirements

• 15+ years experience in demand generation, digital marketing within a B2B SaaS or technology company
• Proven experience leading a digital marketing team and collaborating across functions to achieve pipeline and revenue goals
• Proficiency in using reporting tools such as Google Analytics, Google Ads, LinkedIn Ads, Marketo, Salesforce, Demandbase, and PowerBI
• Strong analytical skills and data-driven decision making
• Experience with developing and executing digital demand generation and pipeline-building prospect and customer upsell/cross-sell programs and campaigns
• Experience in leveraging customer analytics and insights data to guide digital marketing plans and to properly target personas at prospect and customer accounts
• Strong communication, organizational and project management skills, with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment

Responsibilities

• Own and drive the global digital demand generation strategy, inclusive of always on programs (i.e. SEM, SEO, social, email, webinars), integrated campaigns and account-based marketing to achieve growth targets
• Have a deep understanding of all digital marketing channels including paid media, social media, email marketing, nurtures, search optimization, website and digital events
• Design and implement demand generation programs that both acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion. Intent data is foundational to programming at all levels
• Adapt and optimize demand generation strategies for regional markets, segments and personas, tailoring campaigns to unique needs while maintaining alignment with corporate objectives. Create and implement an A/B testing strategy and prioritization to optimize engagement and increase conversion rates
• Drive SEO strategy with an agency partner including content improvements, keyword optimization, link building and other activities to improve authority, traffic and engagement. Partner with internal content and web teams to deliver on the right SEO/SEM strategic balance
• Drive our global email and lead nurturing strategies including process optimization and continuous improvement. Testing strategies to optimize email, newsletter and landing page conversion rates
• Develop our global digital event and webinar strategy and integrating this channel effectively across our end-to-end campaign plans to drive conversion, positioning the right message at the right times across the buyers journey
• Own the ABM strategy for target accounts, developing multi-channel demand generation programs that meet pipeline goals
• Partner closely with other teams including global campaigns, field marketing, product marketing, content marketing and business development teams to align on integrated campaign strategies, execution, enablement and follow-up to maximize the impact of our digital campaigns
• Help to deliver insightful reporting and analytics that shows how digital marketing programs impact pipeline and ultimately revenue; define and track key metrics to optimize digital marketing investments, helping with dashboards, and delivering analyses including recommendations as needed; provide data-driven insights into campaign performance
• Be accountable for meeting or exceeding pipeline targets and other business goals. Partner with other marketing teams to make adjustments to programs, budget and strategies in response to changing business requirements
• Stay on the cutting edge of digital marketing best practices and technologies by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors
• Manage and mentor a high-performing team, fostering a collaborative, innovative environment. Oversee digital demand generation budgets and vendor relationships, ensuring efficient allocation of resources for maximum ROI

Preferred Qualifications

• Legal Tech experience
• A deep understanding of the sales funnel with experience in leading the communication efforts across a BDR function

Benefits

• Have flexible work hours that allow me to balance my ‘me time’ with my work commitments
• Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events
• Focus on impactful work, solving complex, real challenges utilizing the latest technologies and protocols
• Own my career path with our internal development framework
• Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning
• Join an innovative, industry leading SaaS company that is continuing to grow & scale!
• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data
• Rewarding me with an annual performance-based bonus
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%
• Giving access to HealthJoy, a healthcare concierge service, to help me maximize my health benefits
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset
• Caring for my mental health and well-being with multiple company wellness days and free access to the Healthy Minds app for mindfulness, meditation and more