Digital Media Analyst

Summary

Join a leading consumer financial services company as an Analyst, Digital Measurement and Reporting, where you will play a crucial role in shaping the future of performance analytics. This fully remote, 1-year contract position offers the opportunity to work with a high-performing internal media and creative agency, analyzing digital media data and turning it into actionable insights. You will be responsible for supporting the development and execution of measurement plans, collecting and cleaning campaign data, building dashboards, analyzing campaign performance, and providing optimization recommendations. This role requires a strong understanding of digital media platforms and reporting structures, as well as experience with tools like Google Analytics, Campaign Manager, BigQuery, Tableau, and Excel.

Requirements

• Bachelor’s degree OR 3+ years of digital measurement/analytics experience
• Minimum 2 years of hands-on experience with digital media analytics
• Strong understanding of digital media platforms and reporting structures (Display, SEM, Programmatic, Video, Social)
• Familiarity with Google Analytics, Campaign Manager, BigQuery, Tableau, and Excel (Pivot Tables)
• Analytical mindset with strong attention to detail and data QA skills
• Excellent communication and collaboration skills across teams

Responsibilities

• Support development and execution of measurement plans for digital media campaigns
• Collect, clean, and QA campaign data across channels such as Display, SEM, Programmatic, Video, and Social
• Build and maintain dashboards to report on campaign performance using tools like Tableau and Excel
• Analyze campaign data to provide actionable insights and optimization recommendations
• Contribute to cross-channel measurement projects, including conversion lift studies and ROI analysis
• Support the Ad Ops team with campaign tagging and trafficking processes
• Ensure data integrity through regular quality assurance and documentation of measurement processes
• Assist in ad-hoc analyses and insight generation to inform media strategies

Benefits

Benefits available. Click here to learn more