Direct to Consumer Marketing Manager

Summary

Join Guardant Health as a dynamic Consumer Marketing Manager to lead and execute DTC tactics driving brand awareness and conversion. Collaborate with the Senior Director of Marketing and brand team to develop and execute strategic marketing plans for the screening business. Manage cross-functional teams in developing and executing advertising and promotion tactics. Foster positive working relationships with internal and external partners. This role requires managing the full campaign lifecycle using agile workflows and leveraging consumer insights and campaign analytics for data-backed decision-making. Oversee agency execution, manage the consumer marketing budget, and contribute to brand planning and reporting.

Requirements

• Bachelor’s degree in Marketing or related field equivalent
• 4-6+ years of relevant work experience in marketing
• Prior experience in life sciences marketing or CPG marketing
• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation
• Strong communication, presentation and inter-personal skills
• Proven ability to work in a fast paced, collaborative environment and highly skilled in prioritization with strong attention to detail
• Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners

Responsibilities

• Develop and Execute Consumer Campaigns
• Lead the strategy and execution of multichannel consumer campaigns—including digital, broadcast, CRM, and in-office tactics—to drive brand awareness, increase screening intent, and support Shield adoption
• Activate Patient-Facing Experiences in Practices
• Design and deploy consumer-facing materials for the in-practice setting (e.g., waiting rooms, exam rooms, rep-enabled tools) to help patients take action on screening—coordinating closely with sales and HCP marketing to ensure clarity of roles and brand consistency
• Drive Agile Campaign Management
• Manage the full campaign lifecycle using agile workflows—from insight and brief development through MLR approval, launch, and in-market optimization—continuously iterating based on performance and learning
• Leverage Consumer Insights & Campaign Analytics
• Use dashboards, KPIs, and segmentation insights in collaboration with analytics partners to refine messaging, targeting, and channel strategy—ensuring data-backed decision-making throughout the funnel
• Ensure Cross-Functional and Brand Alignment
• Work across consumer marketing, field, training, PR, and MLR to deliver cohesive, compliant, and high-impact consumer experiences that reflect Shield’s value and urgency
• Oversee Agencies, Budget, and Strategic Planning
• Manage day-to-day agency execution, oversee the consumer marketing budget, monitor market trends, contribute to brand planning, and support reporting cycles that demonstrate ROI and inform long-term strategy

Preferred Qualifications

• DTC Mass Media (TV, Web/Digital) experience
• CRM experience
• Understanding of social media platforms and their application
• Ability to work with all levels in a matrixed organization
• Ability to influence senior management

Benefits

Hybrid Work Model