Betterly.io is hiring a
Director

Summary

The job is for a Director of Paid Social at a performance marketing agency in Utah. The role involves leading the strategic direction of the paid social offering and managing a team to drive results for clients. The salary range is $125-165K, with benefits including flexible PTO, medical insurance, 401k match, vacation bonus, personal development budget, company vacation homes, and more.

Requirements

• 3+ years of leadership experience
• 5+ years of paid social ads experience
• Experience in paid social ads for both ecommerce and lead generation
• Evidence of developing a strategic direction for their team
• Evidence of understanding client perspectives and applying the paid social products to meet client needs
• Experience using thoughtful creative to reach and engage audiences
• Have an up-to-date knowledge of paid social and what strategies are currently driving performance, holding any relevant certifications platforms that you oversee
• Understand how to optimize for specific results (i.e. audience expansion vs creative testing for a lower CPL)
• Understand business metrics & how they apply to a business’ marketing in order to make recommendations on strategy/budgets/etc
• Hands-on experience with Google Analytics and/or other analytics tools and reporting dashboards
• Experience managing a budget or P&L
• Strong evidence of personal adoption of our core values
• Conducts quality, employee-focused 1:1s and quarterly growth plans
• Evidence of adoption of company initiatives
• Strong communication, teamwork and leadership skills to foster a team environment

Responsibilities

• Develop the strategic direction of our Paid Social offering to consistently drive results for our clients
• Conduct 1:1’s and quarterly growth plans with your team, aligning their performance with the company goals and their personal goals
• Provide your team with training & support related to other elements of the positions (communicating with account managers, communicating with clients, managing your team’s workload, etc.)
• Manage a book of business yourself to keep your saw sharp, allowing you to drive innovation, both inside existing channels and into new channels
• Works with P&C to properly staff your department, managing proper bandwidth at all times
• Able to see marketing as a holistic view and coordinate with other consultants to ensure branding, messaging, and strategy align

Benefits

• Salary range $125-165K dependent on experience
• Flexible PTO Policy
• Medical, Vision, and Dental Insurance
• 401k with generous match
• Vacation bonus ($500/after 1st year, an addition $250 every year after)
• $2,000 p/year Personal Development budget
• Company Vacation Homes to Use after the first anniversary