Tillster is hiring a
Director, B2B and Demand Generation, Remote - Worldwide

Summary

The Director of B2B and Demand Generation at Tillster will lead the development and implementation of the company's B2B strategy with a focus on demand generation. Responsibilities include creating programs to highlight Tillster, identifying key customer groups, developing KPIs, overseeing demand generation campaigns, evaluating marketing systems, managing events and tradeshows, collaborating with sales teams, and overseeing PR activities. The ideal candidate should have experience in the enterprise quick-service restaurant market or hospitality industry and a strong understanding of marketing automation, CRM platforms, and other relevant technologies.

Requirements

Quick-Service Restaurant or Hospitality experience is valuable but not required

Responsibilities

• Create programs that highlight Tillster and its core positioning
• Identify key customer groups and develop strategies appropriate to their roles in the buying process
• Develop key KPIs, with a focus on continuous improvement
• Oversee the execution of demand generation campaigns for Tillster
• Own the demand generation strategy for Tillster customers
• Evaluate and put into practice the best use case for marketing automation, CRM platforms, and other relevant technologies
• Implement and enhance marketing systems for efficient demand generation
• Manage strategy for events, tradeshows, sponsorships, webinars, and client summits
• Oversee content development to position Tillster as a leader in the marketplace
• Drive the Tillster sales development team to align demand generation efforts with sales priorities
• Establish and maintain strong communication channels between demand generation and Tillster sales teams
• Oversee Tillster's PR activities, ensuring strategic alignment with overall demand generation objectives and brand, product messaging