Director, Corporate Marketing

Summary

Join Panopto as the Director of Corporate Marketing and lead our corporate marketing initiatives. You will be responsible for shaping and executing our messaging strategy, developing impactful content, fostering customer advocacy, and delivering exceptional webinar and event experiences. This role requires cross-functional collaboration to support brand growth, customer engagement, and lead generation. You will work with the VP of Marketing to develop and implement a comprehensive brand strategy. The ideal candidate will possess exceptional writing, editing, and storytelling skills, along with proven success in developing and executing integrated marketing campaigns. Panopto offers a competitive salary and benefits package, including health insurance, retirement savings plans, life and disability insurance, and paid time off.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 8+ years of experience in corporate marketing, content strategy, or related roles, with at least 3 years in a leadership capacity
• Exceptional writing, editing, and storytelling skills with a keen eye for detail
• Proven success in developing and executing integrated marketing campaigns
• Experience managing webinars, events, and customer marketing programs
• Strong understanding of digital marketing channels, including web, social media, and review platforms
• Demonstrated ability to build and nurture customer advocacy programs
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines
• Ability to align marketing strategies with business goals
• Strong team leadership skills with a focus on mentoring and team development
• Skilled in working cross-functionally and fostering relationships across teams
• Innovative mindset to create compelling marketing initiatives
• Strong analytical skills to measure the effectiveness of campaigns and make informed decisions

Responsibilities

• Work with the VP of Marketing to develop and implement a comprehensive brand strategy that aligns with the company's goals and values
• Define the brand's unique selling proposition and competitive advantage in the market
• Manage Panopto’s brand identity, including brand guidelines, logos, visual assets, and brand messaging
• Oversee the creation, management, and optimization of web content to ensure it reflects the company’s brand voice, messaging, and goals
• Develop and manage a robust blog strategy to drive engagement and thought leadership
• Create and maintain a dynamic content calendar that aligns with marketing campaigns and corporate goals
• Develop compelling case studies, customer references, and other customer-focused content
• Work with product management, marketing and sales to help implement product marketing strategies. Coordinate with the greater marketing team to identify and fill gaps in the buyer’s journey
• Drive the content strategy through the development of high-impact messaging and attention-grabbing media and visuals that resonate with our target audience and work with the broader marketing team to build and execute content-driven campaigns
• Shape Panopto’s story, narrative and all of our content-driven campaigns, evolving and maintaining brand and narrative consistency and standards across channels and campaigns
• Lead the creation and execution of messaging strategies that resonate with target audiences and differentiate the brand in the market
• Ensure consistency of messaging across web, social media, email campaigns, newsletters, and marketing materials
• Define and execute a comprehensive webinar and event strategy to engage prospects, customers, and partners
• Partner with cross-functional teams to ensure seamless execution and impactful event outcomes
• Design and implement initiatives to build and sustain strong customer relationships, including newsletters, user groups, and customer-focused webinars
• Foster customer advocacy through programs like case studies, testimonials, review site engagement, and office hours
• Collaborate with product and sales teams to identify and highlight customer success stories
• Oversee the company’s social media strategy and execution to amplify reach, drive engagement, and build community
• Stay abreast of trends and innovate to strengthen the company’s social presence

Preferred Qualifications

MBA

Benefits

• Health insurance
• Retirement savings plans
• Life and disability insurance programs
• Programs that provide for both paid and unpaid time away from work
• Flexible spending accounts
• Bonus
• Remote work