Director, Demand Generation

Summary

Join Digital.ai as a Director, Demand Generation and contribute to scaling and optimizing demand engine through awareness and demand generation marketing campaigns.

Requirements

• 8+ years of experience in demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred
• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred
• Experience with creating engaging and creative content for awareness and demand generation campaigns
• Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc
• Project management skills and the ability to manage multiple priorities effectively
• Collaborative team player and self-starter, ability to influence cross-functional stakeholders to bring them along on your journey
• Experience driving revenue results across multiple channels, including scaling global strategy for local execution
• Experience with and understanding of traditional, digital and emerging channels to create demand
• A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc
• Experience growing a database organically and generating warm leads for BDRs
• Ability to learn new technologies, products and systems quickly

Responsibilities

• Drive the growth of brand awareness, lead generation and engagement within our target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization
• Design, implement, and iterate on Digital.ai’s integrated campaign framework, ensuring effective collaboration and integration with Digital, Field Marketing, Product Marketing, Content Marketing/Communications, Sales, Operations, and other relevant stakeholders to create streamlined planning and execution processes
• Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, meeting makers, and more
• Own our Account Based Everything strategy and project manage the execution of various tactics across multiple stakeholders and channels with a focus of driving impactful and measurable outcomes within our target accounts
• Lead annual global marketing calendar development, including regular updates and enablement communication for cross-functional teams
• Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
• Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel
• Work cross functionally to create conversion-optimized copy for emails and landing pages that promote our campaigns targeting our various personas
• Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization
• Analyze campaign results in detail, draw insights and make data-based adjustments

Benefits

• Robust benefits options including Medical, Dental, Vision and other plans
• Unlimited Paid Time Off (PTO) program plus recognized holidays
• Unlimited access to continuous learning and professional development with TalentLMS
• Flexible working arrangements in a remote setting