Director, Demand & Lifecycle Marketing

Summary

Join Ontra, a leading AI legal tech company, as their Director, Demand & Lifecycle Marketing. Reporting to the SVP, Growth Marketing, you will lead integrated marketing initiatives to drive growth, customer acquisition, and value expansion. Responsibilities include developing and scaling demand and lifecycle marketing strategies, overseeing lifecycle marketing campaigns, and collaborating with Sales, Customer Success, and Product teams. You will leverage data to optimize impact and mentor a marketing team. The ideal candidate possesses 10+ years of marketing experience, including 7+ years in B2B demand generation, and 3+ years managing marketing teams. Ontra offers a remote-first work policy, paid time off, parental leave, retirement contributions, and various insurance options.

Requirements

• Experience: 10+ years in Marketing, with at least 7+ years in B2B demand generation, ABM, or customer marketing, successfully managing multi-channel strategies for engagement and revenue growth
• Team Leadership: 3+ years of experience managing and mentoring marketing teams, emphasizing execution, collaboration, and professional development
• Strategic Expertise: Deep expertise in ABM, nurture programs, email marketing, and customer engagement strategies, including acquisition, upsell, cross-sell, adoption, and retention
• Analytical Skills: Strong ability to leverage insights to optimize marketing programs and drive data-driven decision-making
• Cross-Functional Collaboration: Proven ability to collaborate with Sales, Customer Success, and Product teams to align initiatives and achieve shared objectives

Responsibilities

• Develop Integrated Strategy: Build and scale demand and lifecycle marketing strategies to drive growth, retention, and engagement
• Lead Campaigns Across the Funnel: Oversee lifecycle marketing campaigns, focusing on acquisition, ABM, upsell, and cross-sell initiatives
• Drive Cross-Functional Partnership: Collaborate closely with Sales, Customer Success, and Product teams to ensure alignment across organizational goals and to deliver unified customer experiences
• Leverage Data to Optimize Impact: Utilize data insights to refine strategies and optimize conversion rates through the funnel
• Inspire and Develop Your Team: Guide the marketing team’s development through coaching and mentoring, fostering an environment of collaboration, experimentation, and continuous learning
• Monitor Performance: Ensure marketing programs deliver measurable impact on KPIs, with a focus on revenue generation and customer value maximization

Benefits

• Remote-first working policy, with office hubs in SF, NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy
• Paid parental leave and benefits
• Employer-supported retirement contributions, varying by country
• Monthly phone and internet reimbursement
• Company-sponsored LinkedIn Learning accounts, department budgets for professional development, and robust onboarding program
• Various options for medical, dental, and vision insurance