Lifecycle Marketing Manager

Summary

Join Eight Sleep, a leading sleep fitness company, as their Lifecycle Marketing Manager. This high-impact role focuses on managing lifecycle marketing acquisition channels (email and SMS), directly impacting revenue. You will define strategies to meet channel goals, analyze behavioral data, develop segmentation strategies, and manage internal resources. Collaborate with the e-commerce team to optimize lead capture and create engaging marketing content. Scale and grow referral and loyalty programs, manage agency partners, and continuously refine strategies to increase ROI. This role requires 3+ years of experience driving revenue through lifecycle marketing and excellent communication skills.

Requirements

• 3+ years of experience in relevant roles with proven success driving revenue above 6 figures per month through a lifecycle marketing program
• Excellent communication skills. You’re a person who ensures clarity and alignment across global teams, making complex ideas easy to understand
• A sense of urgency and organization. You manage multiple resources with ease, keeping projects on track and meeting deadlines without compromising quality
• Keen ability to prioritize. You excel at identifying and focusing on projects that add the highest value to the organization, maintaining a strong focus on impactful outcomes rather than spreading efforts too thinly
• Experience in building campaigns and flows in Klaviyo or similar ESP
• Ability to work cross-functionally with designers, marketers, and growth PMs and engineers
• Intuitive understanding of how to manipulate, analyze, and interpret highly complex data; ability to synthesize vast amounts of user data into a coherent understanding of needs and motivations
• Excitement about the opportunity to build a fast-growing brand into an iconic company
• An interest in the health and wellness space, particularly sleep

Responsibilities

• Define a strategy to hit channel goals through a concise customer journey
• Analyze behavioral data and conduct research to better understand the touch points needed to nurture users into customers
• Define the specific landmarks in the customer journey that will reduce the time from sign-up to purchase while driving the highest ROI
• Develop and manage segmentation strategies to ensure that email messaging and creative is relevant to different audience segments
• Manage internal resources to hit program goals
• Work closely with the e-commerce team to ensure the most efficient performance of our leads capture initiatives, to drive significant growth of our lists
• Own the creation of our lifecycle marketing content calendar using a project management tool and making sure all initiatives stay on track
• Brief internal creative team on the needs of the program for both campaigns and flows across each of our markets (US, Canada, UK, EU and Australia)
• QA all the work before it goes live, and ensure the highest standards of copy, design, and development, adhering to the brand guidelines
• Scale and grow a referral program
• Develop and oversee loyalty program to increase brand advocates and drive acquisition
• Create and execute multi-channel marketing campaigns to promote the referral program and engage existing customers
• Manage our agency partner to create and implement program assets
• Measure results and iterate on the strategy
• Build dashboards for monitoring the performance of all lifecycle marketing touch points
• Continuously refine the strategy to drive increased ROI

Benefits

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits to ease your daily commute
• Paid parental leave
• Your own Pod