Lifecycle Marketing Manager

Summary

Join Eight Sleep, a leading sleep fitness company, as a Lifecycle Marketing Manager. You will be responsible for managing lifecycle marketing acquisition channels (email and SMS), working closely with the internal team to implement acquisition-focused campaigns. This high-impact role offers the opportunity to oversee a top revenue channel and contribute directly to the company's success. You will define strategies, analyze data, manage resources, create content, and measure results to drive increased ROI. The ideal candidate possesses 3+ years of experience in lifecycle marketing, excellent communication skills, and a proven track record of driving revenue. Eight Sleep offers a fast-paced, challenging environment with significant growth opportunities and competitive benefits.

Requirements

• 3+ years of experience in relevant roles with proven success driving revenue above 6 figures per month through a lifecycle marketing program
• Excellent communication skills
• A sense of urgency and organization
• Keen ability to prioritize
• Experience in building campaigns and flows in Klaviyo or similar ESP
• Ability to work cross-functionally with designers, marketers, and growth PMs and engineers
• Intuitive understanding of how to manipulate, analyze, and interpret highly complex data; ability to synthesize vast amounts of user data into a coherent understanding of needs and motivations
• Excitement about the opportunity to build a fast-growing brand into an iconic company
• An interest in the health and wellness space, particularly sleep

Responsibilities

• Define a strategy to hit channel goals through a concise customer journey
• Analyze behavioral data and conduct research to better understand the touch points needed to nurture users into customers
• Define the specific landmarks in the customer journey that will reduce the time from sign-up to purchase while driving the highest ROI
• Develop and manage segmentation strategies to ensure that email messaging and creative is relevant to different audience segments
• Manage internal resources to hit program goals
• Work closely with the e-commerce team to ensure the most efficient performance of our leads capture initiatives, to drive significant growth of our lists
• Own the creation of our lifecycle marketing content calendar using a project management tool and making sure all initiatives stay on track
• Brief internal creative team on the needs of the program for both campaigns and flows across each of our markets (US, Canada, UK, EU and Australia)
• QA all the work before it goes live, and ensure the highest standards of copy, design, and development, adhering to the brand guidelines
• Scale and grow a referral program
• Develop and oversee loyalty program to increase brand advocates and drive acquisition
• Create and execute multi-channel marketing campaigns to promote the referral program and engage existing customers
• Manage our agency partner to create and implement program assets
• Measure results and iterate on the strategy
• Build dashboards for monitoring the performance of all lifecycle marketing touch points
• Continuously refine the strategy to drive increased ROI

Benefits

• Your own Pod
• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits to ease your daily commute
• Paid parental leave