Director, Events and Strategic Partnerships

Summary

Join EnableComp as the Director of Events & Strategic Partnerships (DoESP) and lead the company's event and tradeshow strategy. You will be responsible for designing and implementing event strategies to generate leads, build the brand, and foster customer relationships. This role involves managing industry and corporate-owned events, optimizing webinars and speaking engagements, and securing key industry partnerships. You will also be responsible for managing event and webinar lead journeys, analyzing event data, and providing leadership and oversight to the Marketing Coordinator. The DoESP will collaborate with the SVP, Partnerships to leverage Connector Partners for lead generation and track progress in Salesforce.

Requirements

• Bachelor’s degree required in Marketing, Communications, or other related discipline
• 5-7+ years’ experience in event & partner marketing as a manager or higher
• Ability to effectively leverage a variety of marketing and communication channels to achieve expected outcomes
• Expert level understanding of event execution and management
• Salesforce.com , Zoom, HubSpot, and event registration platform experience critical
• Experience in managing direct reports and multiple 3rd party agencies to successfully expedite strategies and achieve business outcomes
• Budget and expense management experience
• Equivalent combination of education and experience will be considered
• Must have strong computer proficiency and understand how to use basic office applications, including MS Office (Word, Excel, and Outlook)
• Regular and predictable attendance

Responsibilities

• Design and implement all event strategies to generate leads, build the brand, and provide customer relationship management opportunities.  This role “owns” all industry events and corporate-owned events
• Elevate the communication strategy pre-, during-, and post-event to capitalize on nurture opportunities to build the sales pipeline
• Optimize industry-led webinars and speaking engagements to garner stronger lead generation and brand building
• As a cornerstone to our Thought Leadership program, implement an EC-hosted webinar program designed to influence demand generation and brand awareness
• Optimization of event tools & processes to accurately capture all lead generation activity
• Partner with peers around the business to ensure a strong ROI from event and partner initiatives
• Management of event & webinar lead journey via all channels from lead source to sf.com
• An understanding of brand positioning to create successful, strategic campaigns
• Secure incremental key industry partnerships to build the brand and impact lead generation
• Awareness of competitive strategy and messaging to effectively manage our position
• A passion for data is required to produce regular and consistent analysis of all event & webinar/partner activity, via reports & dashboards, to achieve Marketing KPIs
• Provides leadership and oversight of Marketing Coordinator
• Collaborate with SVP, Partnerships on managing and leveraging Connector Partners to drive lead generation and track progress in SF

Preferred Qualifications

• Must have excellent leadership skills and confidently works cross-functionally to achieve business outcomes
• Relationships with peers and industry associations in RCM space
• A champion of their team providing motivation and enthusiasm for success while holding them accountable
• Strong problem-solving skills at both a strategic and tactical level
• A hunger for the latest marketing trend and the ability to implement it
• A passion for collaboration to ensure marketing strategies are understood and supported by key stakeholders around the business
• Provide motivation and enthusiasm to cross-functional teams
• Inspire creativity and work well with multiple personalities while juggling various projects simultaneously
• Results oriented, performance and deadline driven
• Highly detail oriented and organized
• Excellent time management skills with ability to prioritize schedule and critical tasks
• Ability to work independently or part of a team
• Proven ability to coach, develop, evaluate and mentor staff

Benefits

• EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment
• EnableComp recruits, develops and retains the industry's top talent.  As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people.  We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here
• At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies.  If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you