Director, Marketing And Communications

Summary

Join Wellth, a leading digital health company, as the Director of Marketing & Communications. You will lead strategic initiatives across acquisition, engagement, and retention, overseeing market positioning, performance marketing, product marketing, and user journey optimization. Collaborate with cross-functional teams to align initiatives with organizational objectives. Develop and execute comprehensive marketing strategies throughout the customer lifecycle. This role requires 10+ years of progressive marketing experience and a Bachelor's degree in a related field. Wellth offers flexible working arrangements, robust PTO, generous parental leave, competitive salary and commission, comprehensive health benefits, and the opportunity to make a positive impact on people's health.

Requirements

• 10+ years in progressive marketing roles across B2B, B2C, or B2B2C environments
• Demonstrated success in roles with increasing responsibility, including experience in brand marketing, lifecycle marketing, and product marketing
• Bachelor’s Degree in Marketing, Operations, Business Administration, or a related field
• Strong project management skills, with the ability to prioritize tasks and meet deadlines
• Excellent analytical skills, with the ability to interpret data and derive actionable insights
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Ability to adapt to a dynamic and rapidly changing landscape
• Superior project management skills, driving both creative and technical aspects
• Passionate and energetic with a growth mindset
• Authorization to work in the US

Responsibilities

• Oversee market positioning, performance marketing, and user journey optimization to achieve strategic goals
• Collaborate with cross-functional teams, including product, engineering, and operations, to align initiatives with organizational objectives
• Develop and execute comprehensive marketing strategies across the customer lifecycle to drive acquisition, engagement, and retention
• Establish and optimize lifecycle marketing frameworks to increase user activation and monthly active users (MAU)
• Drive integrated marketing campaigns to support new product launches, achieving and exceeding enrollment and performance targets
• Conduct CRM audits to identify opportunities for personalization and targeting improvements, securing cross-functional buy-in to drive implementation
• Launch and manage innovative incentive programs to accelerate user acquisition and engagement
• Expand scope to include product marketing, communications, and brand marketing, ensuring seamless coordination and execution of marketing efforts
• Work closely with engineering and product teams to enhance user experience and conversion rates through targeted strategies

Preferred Qualifications

• Familiarity with healthtech, CPG, or related industries is a plus
• Proficiency in marketing automation systems and CRM platforms, Salesforce and Customer.io is preferred

Benefits

• Flexible working arrangements, supporting strong remote-first practices and tools with the option to work in our excellent gathering space in Marina Del Rey
• Robust paid time off and generous parental leave program
• Competitive salary & commission structure
• Health, dental, vision insurance, and FSA/HSA plans
• Ability to have a positive impact on people who need it most
• Support of a highly dedicated team focused on building the future of healthcare