Marketing Director

Summary

Join maxRTE, a company redefining hospital management of real-time eligibility, prior auth, and insurance discovery, as their new Marketing Director. Lead end-to-end marketing strategy, drive demand for new products, and collaborate with the sales team. This role demands building, testing, and scaling marketing efforts within a fast-paced startup environment. You will develop and execute comprehensive marketing strategies, lead digital marketing initiatives, and manage content strategy for lead generation. Furthermore, you will leverage AI agents for campaign optimization and manage the marketing budget effectively. The ideal candidate will have a proven track record of success in the healthcare software industry.

Requirements

• 5+ years of marketing experience in the healthcare software industry
• Proven track record of delivering SQLs through marketing efforts
• Excellent written and verbal communication skills
• Proficiency in digital marketing tools and analytics platforms
• Creative and strategic thinker with the ability to solve complex problems
• Results-driven mindset with a focus on achieving measurable outcomes

Responsibilities

• Develop and execute a comprehensive marketing strategy focused on generating demand and fueling our growth
• Lead digital marketing efforts, including AI SEO, SEM, social media marketing, email marketing, and content marketing, aimed at driving SQLs
• Develop and manage a content strategy geared towards lead generation, including creating engaging and informative content for blogs, whitepapers, webinars, and case studies
• Leverage AI agents to execute and optimize marketing campaigns and develop sequences in our CRM alongside the sales team
• Lead the launch of our new products, coordinating with cross-functional teams
• Manage the marketing budget effectively, ensuring resources are allocated wisely to maximize SQLs

Preferred Qualifications

Experience in Hubspot is a plus

Benefits

• Dental, Vision, Health and Life Insurance
• Competitive salary + bonus
• Other perks & stipends for remote working
• Team bonding and 2x annual off-site events
• Unlimited paid time off
• Opportunity for equity compensation with 6-month tenure