Marketing Operations Manager

Summary

Join Aplos as their Marketing Operations Manager and become a key player in their RevOps team. You will manage marketing technology, automation, lead lifecycle, attribution, and reporting across Aplos, Raisely, and Keela. This role involves optimizing marketing performance, ensuring smooth lead flow, and collaborating with various teams. Responsibilities include managing marketing technology, defining lead lifecycle stages, overseeing segmentation strategies, building marketing dashboards, and ensuring data cleanliness. You will work to improve lead scoring models, optimize conversion rates, and implement campaign tracking best practices. The ideal candidate has 5+ years of B2B SaaS marketing operations experience and expertise in marketing automation platforms and Salesforce. Aplos offers a remote-first work environment, generous PTO, paid parental leave, robust health coverage, and a 4% retirement match.

Requirements

• 5+ years of marketing operations experience within B2B SaaS companies
• Deep understanding and experience with marketing automation platforms like HubSpot, Marketo, and more
• Expertise in managing Salesforce for marketing & lead management and driving multi-touch attribution
• Experience using reporting using tools like Google Analytics, Google Tag Manager, Looker/Metabase, and Funnel.io
• Strong analytical skills complemented by your experience with lead scoring, nurturing, segmentation, and database management
• Comfortable managing complex campaign tracking, including UTMs and lead source attribution, while ensuring data hygiene to optimize marketing efforts
• You're highly data-driven and strategic
• You thrive in cross-functional collaboration
• You excel in working with Demand Gen, Sales, RevOps, and Product Marketing teams, ensuring smooth communication and alignment to optimize lead flow and conversions across the organization

Responsibilities

• Own and manage tools like HubSpot, Clearbit and other MarTech tools
• Implement and optimize lead scoring, nurturing, and automation workflows
• Ensure proper integration of MarTech systems with CRM and analytics platforms
• Define and optimize lead lifecycle stages (MQL, SQL, SAL, etc.)
• Work with RevOps to ensure seamless lead handoff between Marketing and Sales
• Improve lead scoring models to enhance conversion rates
• Oversee segmentation strategies to ensure proper audience targeting across campaigns
• Manage email list hygiene, audience segmentation, and data deduplication
• Support campaign execution by ensuring correct list pulls, exclusions, and compliance
• Implement best practices for campaign tracking (UTMs, lead source attribution)
• Build and maintain marketing dashboards in Salesforce and HubSpot
• Set up multi-touch attribution and campaign tracking for accurate ROI measurement
• Analyze funnel performance and provide insights for improvement
• Ensure data cleanliness and standardization across marketing and sales systems
• Optimize email deliverability and compliance (GDPR, CAN-SPAM, etc.)
• Implement campaign tracking best practices for accurate reporting
• Partner with Demand Gen, Lifecycle Marketing, Sales, and RevOps teams to improve marketing efficiency
• Drive experimentation and testing strategies across marketing programs

Preferred Qualifications

• You’re familiar with ABM and paid ad campaigns
• You understand the nuances of account-based marketing (ABM) strategies and are experienced in tracking paid ad campaigns, helping to drive performance and support revenue growth

Benefits

• We’re a remote-first company
• We also have generous PTO plans (unlimited PTO, volunteer time off, plus an office closure from Christmas to New Year’s Day!)
• And support paid parental leave (12 weeks)
• We offer robust medical, dental, vision coverage ($0 employee only premiums), along with, disability and life insurance coverages and have a 4% match on retirement