Director, Marketing Operations

Summary

Join BambooHR as the Director of Marketing Operations and lead a team of 10+ marketing operations and analytics professionals. Partner with senior marketing leadership to optimize marketing performance and drive company growth. Leverage a robust marketing tech stack and build upon it. Enable data-driven decision-making, operational execution, process efficiency, and technology innovation. This Utah-based hybrid position requires some in-office days and a successful background and credit check. You will be responsible for leading the team, fostering cross-functional partnerships, setting strategic alignment, designing operational roadmaps, managing the MarTech stack, and leading data and performance analytics.

Requirements

• 8+ years of experience in marketing operations, analytics, and data analysis in a related technical / SaaS business (3+ in senior leader capacities)
• Visionary Leadership: Function as a truly people-first leader. Motivate your team through clear vision, inspiring action while reconciling viewpoints. Have real passion for mentoring and developing your team members
• Deep Marketing Understanding: Bring an understanding of SaaS sales and marketing funnels - including traditional and non-traditional demand generation structures, online demand gen channels, lead attribution modeling, ABM, international segmentation, owned media, etc
• Analytics Expertise: Have deep hands-on experience with implementing marketing analytics and BI solutions, with proficiency in data mining principles, predictive analytics, statistical techniques, and building dashboards
• Change Management: Have past experience with innovating a marketing funnel and its operations to support new go-to-market strategies, including successfully driving change across an organization
• Marketing Automation Experience: Have significant marketing automation experience including attribution, nurture campaigns, and asset management. Be well-versed in predictive modeling strategies and advanced attribution
• Cross-Functional Expertise and Influence: Have experience partnering across many in-house teams. Use analysis and judgment to influence up, down, and across
• Exceptional Business Acumen: Understand financials, SaaS revenue metrics, forecasting, and overall business strategy and know how to execute against a plan
• Strong Executive Influence: Have extensive experience interfacing with executives on an elevated level, driving leadership alignment and investment across key areas of the business
• Physical Requirements: Be able to spend 90% of your working hours in front of a computer typing or on Zoom
• Location: Be able to work from an office setting (our Draper, UT HQ) multiple times each week

Responsibilities

• Lead Marketing Ops & Analytics Team: Provide leadership and mentorship to a growing team of 10+ downline employees (including people leaders), while fostering a culture of collaboration, continuous learning, and innovation
• Foster Cross-Functional Partnership: Function as a thought partner to marketing leaders, with a focus on building trust, driving alignment across teams, and identifying opportunities to improve, simplify, and optimize
• Set Marketing Strategic Alignment & Vision: Articulate a future-state vision for excellence in Marketing Operations & Analytics (people, process, technology) and isolate the gap between desired and current state, with a clear plan of execution inclusive of managing change
• Design Marketing Operational Roadmap: Design a roadmap of Marketing Operations & Analytics initiatives aligned to company OKRs
• Create Team Clarity & Focus: Rigorously prioritize marketing initiatives and resources across a diverse set of marketing stakeholder needs, setting appropriate expectations and evaluating trade offs when needed
• Manage MarTech Stack: Partner with IT and technical resources to ensure that we have a leading and financially viable technology stack that enables scale within our lead flow and distribution (Marketo, Salesforce, LeanData, 6Sense, Tableau, Adobe AEM, Adobe Analytics, Zoominfo, etc.)
• Lead Data and Performance Analytics Strategy: Work with senior marketing leaders to define strategic KPIs, overseeing data analysis strategy and advanced dashboard creation to provide actionable marketing insights
• Collaborate on our Data Warehouse: Coordinate with the data warehouse team (Snowflake) to ensure seamless alignment between marketing operations data needs and warehouse infrastructure to support robust analytics and reporting

Preferred Qualifications

• 4-year degree with MBA preferred
• Have past leadership experience in a scaling or quickly-changing environment
• Have a unique ability to excel in both the strategic and the tactical - crafting the big picture of the future (long-term 3-5 year strategy) and expertly leading / project managing the work of the present
• Strive to stay current with industry trends and new technologies, including the use of AI in marketing operations and analytics
• Have managed a complex Martech stack in a past role and have advanced experience with Marketo and Salesforce
• Be a glass-half-full thinker who truly enjoys solving complex business problems with your team
• Have significant marketing operations experience in the SMB space and understand the nuances of crafting a successful GTM engine catered to a large base of small customers
• Be a rigorous prioritizer who brings a disciplined approach to your work - excellently managing your time amidst many competing priorities and knowing when to say “no” in order to reach business goals
• Don’t bring a one-size-fits-all mentality to your work - rather, blend your own expertise with learning the nuances of a new company environment as you implement solutions

Benefits

• 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Medical with HSA and FSA options, dental, and vision
• 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance
• Financial Peace University: We pay for a one year subscription and you walk away with financial savvy and a bonus
• Get paid to give your time to the community: ask us about this!
• Educational Benefits: Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses
• Amazing Office Amenities: We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models: In-office, work-from-home, or hybrid, depending on position and location