Textio is hiring a
Director of Demand Gen

Summary

Join Textio as a Director of Demand Gen to lead our growth strategy and turn our incredible brand awareness into predictable sales pipeline.

Requirements

• Have a low ego but a strong point of view
• Are passionate about DEIB
• Have validated experience in a demand gen leadership role, preferably in B2B SaaS
• Bring deep digital marketing expertise across paid media, social media, website conversion optimization, and email marketing
• Are strongly familiar with HubSpot, including workflows and dashboards
• Demonstrate familiarity with technical SEO principles and effective strategies
• Have excellent analytical skills and can dive into data to uncover insights and make informed recommendations
• Have strong project management skills, with the ability to lead and handle multiple projects and initiatives simultaneously

Responsibilities

• Develop strategies to attract qualified leads and ensure a smooth and successful handoff to the sales team
• Define a quarterly demand generation plan, working closely with the rest of the marketing team to prioritize the right channel mix to meet revenue targets
• Own funnel optimization, including lead flow, scoring, nurture, and automation
• Optimizing on our existing sales-led growth engine while helping design and develop new product-led growth experiments
• Create reports and dashboards to track key performance metrics, leading a weekly cross-functional pipeline council
• Recommend improvements to the marketing technology stack and tools
• Partner with design to optimize the marketing website for engagement and conversion
• Develop and maintain marketing dashboards and reports to track performance and inform strategic decisions
• Build and segment target accounts and audiences, enhancing personalized marketing efforts and outbound sales prospecting
• Be responsible for and enhance technical SEO to improve organic discoverability

Benefits

• We offer flexible schedules and unlimited time off. Take vacations to recharge and work the schedule that makes sense for you
• We provide outstanding health care, dental, and vision coverage for you and your family
• Paid time to volunteer at non-profits. If you volunteer enough, we’ll match your hours with donations
• On demand mentoring with Bravely